Red Bull
To primarily manage and lead a national field sales team across a portfolio of Retail, Gas, and Kiosk/Independent channels, through active coaching and the implementation of agreed perfect store standards. In addition, the critical management of the third-party execution partner for Retail and Indepedents, with full responsibility of the relationship and daily interaction with the external agencies, including the setting of strategy, overseeing the support of training, score-carding, improving system interaction and driving pay for performance. The role goes beyond the standard field sales leadership role and the person will be expected to set the direction of and plan both the internal and the external third-party team’s activities on an annual, monthly and weekly basis.
Job Description
Foster a High Performance Field Sales Team
Manage the efficiency and effectiveness of the overall field team to ensure that impact is made on every call, via implementation of perfect store standards:
Call cycle management
In store audit and reporting management
Ensuring that strikers have the information and tools that they require to perform their function successfully
Ongoing training and coaching through 1 on 1 route rides
Establish and maintain a dynamic and fun team environment that encourages positive attitude, team interaction and creativity
Agency Management
Develop, execute and track national retail execution plan with third party execution service provider:
Define, manage and track KPI targets and deliverables nationally in order to increase the presence of the Red Bull brand in store
Ongoing training and coaching
Manage pay for performance framework
Foster a strong collaborative partnership
Collaboration & Stakeholder Management
Foster strong internal relationships with other pillars within the business i.e. Key Accounts, Trade Marketing, etc.
Foster strong relationships with MEWA region and headquarter counterparts.
Determine weekly, monthly and quarterly routines
Budget Management
Manage agreed budgets and evaluate effectiveness of spend in close collaboration with the finance department.
Strategy Development
Continue to review and evolve the structure of the field sales team in line with overall future business aspirations.
Qualifications
Higher commercial degree/ University Degree (business, marketing or similar)
Valid driving license
>5 years’ experience in FMCG sector
Previous successful experience leading sales teams
Previous successful experience managing an external sales agency, with the retail channel an advantage
Leadership, Motivation and Team Skills
Clear understanding of markets, sales & distribution, competitor activity, consumer behavior in FMCG context
A commitment to people management and development with a proven ability to build and develop talent
Strong analytical ability and commercial acumen to understand financial statements and market trends
EDV (Word, Excel, Power Point, etc.) and experience with Field Force automation
High negotiation and interpersonal skills
Management reporting and budget control
Strong presentation skills
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