Website Kagiso Media
Kagiso Media is the largest black-owned media corporation in South Africa. Its primary assets include: Knowledge Factory East Coast Radio Jacaranda FM JUTA publishing
Key Accountabilities:
Ensure specified face to face meetings with clients per week (new clients, upselling business calls and service calls)
Ensure specified non-face to face contact with clients per week
Categorize and define a strategy per client for A, B and C clients with CRM calendar
Effectively ensure interdepartmental communication in respect of each on-air campaign
Ensure the campaign is effectively and accurately implemented
Meeting monthly, quarterly and annual targets
Successfully procure new business and close sales
Develop methods to procure new clients
Attend to meetings and administrative functions
Research and draft accurate proposals
Update the client database for all clients and capture all client activity regularly on the CRM software.
Ensure that contact reports and completed and tracked in CRM
Ensure thorough product knowledge
Awareness of client’s business activities and ability to Service clients professionally
Retain a minimum of 75% of clients annually
Ensure forward planning (complete quarterly plan for each) existing client
Ensure that the Client has a great experience with the brand
New Business Development:
Successfully procure new business and close sales
Achieve the set amount of client calls
Achieve the specified target for new client applications
Develop methods to procure new clients
End client meetings with requests for referrals
Effectively manage the client relationship via a plan CRM strategy
Effectively ensure interdepartmental communication in respect of each on-air campaign.
Ensure the campaign is effectively and accurately implemented
Administrative Functions:
Attend meetings
Research and draft accurate proposals
Update the client database for all clients and capture all client activity regularly on the CRM software.
Renew existing client campaigns
Pre-call / post call panning
Categorize the client database
Ensure that pipeline is accurate via the CRM System
Ensure sales process and other processes are adhered to
Manage Key Trade Partnerships:
Build and Maintain close working relationships with key trade partners
Manage the day to day needs of the clients, including airtime bookings and advert recordings etc
Service clients professionally
Add input into the drawing up of partnership contracts where need be
Awareness of client’s business activities
Conceive and execute a Customer Relations Management strategy for these clients; including East Coast Radio management
Requirements
Qualification Requirements:
Relevant Degree/ Diploma
Experience and Skills Requirements:
Code 08 Drivers License
Preferably 2-3 years experience in the advertising and media sales environment
5-7 years experience in sales
Business sales and marketing principles
Excellent Communication Skills – written, verbal and telephonic.
Customer Relationship Management
Relationship Builder
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