Website IDC
Who we are Established in 1940, we are a national development finance institution set up to promote economic growth and industrial development. We are owned by the South African government under the supervision of the Economic Development Department. Our vision We aim to be the primary source of co… read moremmercially sustainable industrial development and innovation to benefit both South Africa and the rest of Africa. Our mission Our mandate is to contribute to the creation of balanced, sustainable economic growth in South Africa and on the rest of the continent. We promote entrepreneurship through the building of competitive industries and enterprises based on sound business principles. Our values Everything we do is directed by our values: Passion Partnership Professionalism Our mandate The Industrial Development Corporation of South Africa Limited (IDC) was established in 1940 by an Act of Parliament (Industrial Development Corporation Act, No. 22 of 1940) and is fully owned by the South African Government. The IDC was mandated to develop domestic industrial capacity, specifically in manufactured goods, to mitigate the disruption of trade between Europe and South Africa during the Second World War. We have contributed to the implementation of South Africa's industrial policy for more than 70 years and established, among others, the petro-chemicals and minerals beneficiation industries. We have stimulated large industrial projects in these industries – acknowledged today as the cornerstones of the country's manufacturing sector – and influenced the establishment of industries in fabricated metals, agriculture and clothing and textiles. During the 1990s, our mandate was expanded to include investment in the rest of Africa. The Mozal aluminium smelter in Mozambique was the first such venture. We secured investors from around the globe to establish a major industrial enterprise in a country plagued by decades of civil war. The smelter illustrated the viability of large projects on a continent often shunned by investors. Currently, our investments in Africa include mining, agriculture, manufacturing, tourism and telecommunications. The IDC's funding is generated through income from loan and equity investments and exits from mature investments, as well as borrowings from commercial banks, development finance institutions (DFIs) and other lenders. We align our priorities with government's policy direction and remain committed to developing the country's industrial capacity, as well as playing a major role in facilitating job creation through industrialisation. Our industrial development role As a key implementing agency of industrial policy, the IDC's activities currently centre on the National Development Plan (NDP), the New Growth Path (NGP) and the Industrial Policy Action Plan (IPAP). We identify sector development opportunities aligned with policy objectives and develop projects in partnership with stakeholders. By developing industrial capacity the IDC achieves specific outcomes. The most important of these is to enable job creation through the companies we fund. In addition, IDC funding continues to promote regional development and integration, economic empowerment of communities and growing black industrialists. The IDC remains committed to promoting environmentally sustainable growth and increasing sectoral diversity to boost the local production of goods. The corporation also plays a critical role, directly and through its sefa subsidiary, in promoting entrepreneurial development and growing the SME sector. While our funding activities focus mainly on the private sector, we work closely with different levels of government agencies and sector organisations to coordinate industry development. We also support government in other areas related to its development objectives, such as research and management of government funds allocated to achieving specific outcomes. We pro-actively develop and implement strategies in the rest of Africa to create and integrate value chains across the continent. Our aim is to use the strengths of different countries in the region to establish a more competitive industrial base. 19 Fredman Drive, Sandown PO Box 784055 Sandton, 2146
Qualification and Experience
Relevant BCOM/BA Marketing degree with marketing/strategy/consumer behaviour as majors
Five to eight ( 5 -8) years of Financial Services marketing experience required
At least five (5) years consumer/services brand marketing experience, at least three years at Brand Manager level
Knowledge in project management will be an added advantage
Experience in the execution of Go-To-Market plans against a multi-channel strategy
Experience in creating and executing digital marketing strategies
A demonstrated ability to unpack complex business needs and provide creative solutions that are strategically sound, creative and relevant to the market
A minimum of two years people management experience (supervision of direct reports)
Experience in compiling and managing budgets
Has managed brand trackers and reporting for the business
Roles and Responsibilities
Strategic Marketing Management
Strategy/Planning
Creation of annual marketing plans to drive external and internal awareness of Business Units(BUs)
Drive the execution of segment strategies to embed and tailor commercial propositions aimed at our priority audience
Monitoring and evaluation of marketing initiatives to ensure ROI and impact
Develop and implement a digital marketing strategy and ways of work to manage the digital function and deliverables by the agency
Execute high quality, data led digital first campaigns that align with the overall marketing strategy to boost sales pipeline and convert leads
Day to day partnering with agencies to ensure the quality, timeous and integrated delivery of projects against strategies and briefs
Internal / Operational Processes
Rolling out strategy as per the plans, to reflect an integrated marketing approach allowing the IDC brand to live across various segments and media channels
Ownership and co-ordination of marketing activities, ensuring that there is integration (partnership where relevant) of the following marketing activities:
Corporate brand activities
Public relations
Regional marketing and communications
Sector specific activities
Stakeholder Relations
Media strategy
Digital channels
Events
Internal communications strategy/plan
CSI
Insights, Monitoring and Evaluation
Development of insights on IDC segments, business lines/products to complement strategic plans
Partnering with business strategy, research, monitoring teams where relevant for data and content that feeds into campaigns and collateral
Introduce performance marketing standards and industry trackers that compliment current function, baseline data and ways of work
Producing reports to monitor results and evaluation of activities as project/activity evaluation (post campaign reporting)
Customer Focus & Stakeholder Management
Build and maintain influential relationships with strategic internal and external stakeholders
Retain and manage relationships with a wide network of industry specialists and platforms
Manage and enhance the levels of service and communication to ensure the provision of client service excellence Financial / Shareholder Returns
Contribute to financial and budget management governance standards
Compile budgets and track expenditure
Manage agency utilisation equitably, in line with budgets and SLAs
This includes end-to-end and timeous facilitation of supplier quotes, invoices, memos etc.
Supervisory /leadership input
Supervisory role of project teams and agency partners
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Apply via company website ( http://www.idc.co.za ) or