Website Wilderness
We love what we do. And are always on the lookout for like-minded people who share our passion for conserving the wilderness. Each job plays a big part in our shared purpose: to increase the world’s wilderness, together. With operations in eight African countries, we offer a wide array of life-cha… read morenging career opportunities. We are the pioneering collective increasing the world's iconic wilderness, bringing guests to discover the beating pulse of Earth's ultimate, untamed places. With purpose at the heart of our culture, working for Wilderness is not just a job, and our successes have only been made possible thanks to the dedication and passion of our employees who continue to push the boundaries in conservation tourism. Combine this with the significant investment we make in training and mentoring our staff, alongside the generosity of spirit that they are so renowned for, it is not surprising that we continue to attract people from all walks of life to join our family and our journey to make a positive impact.
Detailed Responsibilities:
Grow the International Tour Operator business in the EU/UK region and EU 2nd tier market
To pro-actively develop new clients over and above the existing tour operator client base.
To service existing client base and to grow this business.
To keep tour operators updated with our latest information, special offers, etc.
Monitoring Occupancies to grow the business during the green and shoulder seasons.
Assist in overall sales strategy for the group, with consequent implementation.
Identify trends & opportunities in the market place.
Attend local, regional and International Trade Shows as and when required as part of the market strategy
To liaise with other Marketing staff to ensure trade shows are organised in a systematic, timeous manner, to engage as to what is required for these shows and the deadlines thereof.
Distribution of brochures, rates and any special offers while on sales calls or participating in trade shows.
Following up with all administration and sales, e.g. by providing detailed sales reports.
Assist with growing the Travel Agents and tour operators product knowledge & facilitating the booking process.
To do presentations on the WS product when visiting tour operators and travel agents in their offices.
To liaise with Sales / Reservations on any issues relating to the agents and on certain areas of growing the business.
Prepare marketing strategies for WS specific for the specified market
To write strategy documents & actions plans on growing the business.
To prepare marketing budgets for the specific market
Key liaison to international based reps in the market
Administration
Liaising with the Head of Sales / South African MD / Head of Reservations / Trade & Media / other sales managers to share best practices, market updates and agent information.
Assisting in the collection of Tour Operator data and being able to update internal records accordingly (Arm on WW)
Co-ordinate the Customer Relations Management system / programme once implemented
Preparing the relevant Tour Operator Sales Figures as required for External Sales Reports
Preparing Power Point presentations for agent presentations
Sales meeting feedback in accordance with the sales meetings/updates.
Preparation of sales reports on return from international trips – feedback to the reservation teams
Generate brand awareness and sales thru media and familiarisation trips
To follow up on agents’ travel and media bookings for feedback and comments with Marketing Services and CRT and to internal sales.
Dedicated assistance for images and information to relevant agents as received directly
Lead/host key educational trips throughout the regions working with the respective OPS teams to ensure maximum service and engagement to the agents whilst travelling
Meet business units sales, GP% and cost forecast
Build sound relationships with customers and agents and participate in company CRM systems to record and manage customers’ relationships.
Liaise with customers, Wilderness operating companies, Wilderness staff in regions and Partner Product suppliers on an ongoing basis.
Review product analysis and drive sales.
Review and manage yield on own and Partner Product.
Planning and budgetary control
Prepare a quarterly forecast on parameters set. This is to be done with the Head of Sales and market reservation manager’s participation and must be subject to ongoing review.
Measure sales & GP results against the budget and obtain explanations for any variances from budget.
Review reports.
Review unit report including cost per desk and headcount information.
Will be responsible for setting educational rates and ensure group procedure is followed.
Implement strategy of using scale to the benefit of our agents – combined systems development, Wilderness Window/itrvl usage, business methodology
Understand the internal systems to assist agents growing their support for us/with us.
Obtain a better understanding of their business and where we can improve their business by adding further value.
Strategize on how this can be implemented within the parameters of our systems.
Implement and control.
Business development – own product
Liaise with agents – build relationships proactively to better understand their business and how we can develop together.
Maintain correspondence with agents.
Solve problems & customer complaints expediently working with the Customer Care team/Travel Analysts, the consultant and respective reservation manager accordingly.
Itinerary / Programme building, offering suggestions to consultants
New product awareness
Business Development – Associated Product
With reference to our Associated Product strategy, analyse the agents AP base.
Formulate AP strategies in going forward, working with the respective reservations manager and AP team.
Associated Product to share info on price structure/flexibility/negotiations.
Being able to leverage off the AP team to further develop and grow the respective agents AP buying, hence increase our DMC offering
Contribute to strategic business planning
Contributing towards the market strategy to develop & grow our agents from a sales and relationship point of view.
Contributing to Product development from grassroots to mature product including:
Communicate new product development with staff.
Contributing towards newsletter articles with ideas.
Contributing at strategic, review and other meetings.
Bringing new ideas and concepts to team’s attention.
Reading and staying abreast of industry development.
Promoting the development of the Wilderness brand through product offering and service delivery.
Candidate Profile:
Qualification/Experience
Matric with Mathematics
Tertiary qualification in Marketing, specific reference to Travel & Tourism (an advantage)
3- 5 years in similar position from a sales or service-related industry environment.
Previous management/development of a Brand will be an advantage.
Accountability for financial results
Experience in handling trade relationships
Experience in assessing international source markets
Computer Literacy (Microsoft Office with Advanced Excel)
Working knowledge of TourPlan, Wilderness Window operation system will be an advantage
Apply via company website ( N / A ) or
wilderness.simplify.hr