Campaign Manager

Purpose of the job

We’re looking for a hands-on, high-energy Campaign Manager to join our Cape Town-based Enablement team, part of the Channel Marketing function.
This role is perfect for someone who lives and breathes communications—someone who understands the craft, sees opportunity everywhere, and thrives on making campaigns sharper, smarter, and more effective at a global scale!
You’ll take full ownership of outbound campaign delivery across SMS, Email, Push, In-App, and Web, collaborating with our Digital team to extend reach and impact across every customer touchpoint.
This role requires someone who can roll up their sleeves, challenge the status quo, and demonstrate they have the experience and drive to push the organisation forward.

Key Responsibilities

Comms Leadership & Delivery

Be the champion of outbound communications—you own delivery end-to-end, from planning and briefing to activation and performance.
Demonstrate a deep understanding of messaging, timing, segmentation, and channel behaviour—you don’t just coordinate, you contribute to comms quality
Work across our core channels
Email and SMS via Salesforce Marketing Cloud
Push notifications and In-App (message centre, scenes, carousels) via Airship
Web content campaigns in collaboration with the Digital team, delivered via Contentful
Show clear evidence of past delivery—you’ve been in the detail, led with clarity, and delivered real results.

Campaign Strategy & Maturity

Build structured campaign plans mapped to customer lifecycle stages and commercial goals.
Help shift our campaigns from reactive to proactive—from one-off blasts to automated, insight-driven journeys.
Collaborate with various stakeholders across Content, Brand, CRM and various audience marketing managers – Consumer, Client, and Partners, to tailor messaging and creative to audience needs and business requirements

Data-Led Planning & Reporting

Use customer and performance data to guide everything from audience definition to send time and content selection.
Own the delivery of monthly and quarterly reporting, including actionable insights and strategic recommendations.
Identify what’s working and what’s not—and push for change where it matters.

Content Effectiveness

Partner with the Content team to analyse campaign content performance—what messages and formats work best for which segments and channels.
Feed findings into ongoing briefing cycles and campaign refinement processes.

Testing and Optimization

Lead robust A/B and multivariate testing strategies to improve open rates, engagement, and conversion.
Bring structure to test-and-learn cycles—always with a view to improving performance over time.

Tech Stack Enablement

Use and connect our marketing tech platforms effectively:
Salesforce Marketing Cloud – campaign delivery, journeys, personalization
Airship – mobile messaging (push, SMS, in-app)
Contentful – modular content and landing page updates
Bynder – asset management and content workflow

Key Skills

Skills & Experience

Proven campaign management experience in a channel-focused communications environment
Strong knowledge of messaging strategy and channel behavior across:
Email, SMS, Push, In-App (message centre, scenes, carousel), and Web
Demonstrable success delivering insight-led campaigns at pace and scale
Hands-on experience with key Martech tools: Salesforce Marketing Cloud, Airship, Contentful, and Bynder
Confident producing reporting dashboards and presenting campaign performance with impact
Comfortable coordinating with cross-functional teams and subject matter experts

Mindset

You live and breathe communications—you understand what makes a message land
You’re proactive, not passive—you take the lead, push things forward, and bring energy to the team
Obsessed with detail but always mindful of impact
Collaborative, agile, and resilient under pressure

Apply via company website ( N / A ) or

grouptalent.com