Website Media24 (Pty) Ltd
Media24 is South Africa’s leading publisher with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms. Strategy Our purpose: Building communities through con… read moretent, technology and commerce. What we do: We create experiences. Through excellent journalism, and products and services that are relevant and useful, we serve our customers wherever they are. How we do it: We use customer insights to develop and deliver products that inform, entertain, educate and connect audiences. Our values The core values that drive Media24’s conduct are courage, integrity, accountability and respect. Media24 Centre 40 Heerengracht Cape Town 8001
What you’ll do:
Strategic Content Leadership
Develop and drive a comprehensive strategy across multiple areas of content delivery for the full Woolworths account
Oversee content strategy integration across all Woolworths touchpoints and platforms
Ensure a cohesive content approach that supports broader Woolworths brand objectives and commercial goals
Content Direction
Lead & manage the content team to execute the strategy effectively across all platforms across the account
Work closely with the food director to maintain and audit visual standards
Oversee content creation and mix across all channels to achieve reach and engagement goals and ensure quality across platforms
Ensure content aligns with client’s evolving brief, trade and brand priorities
Collaborate with various suppliers to ensure the content output meets brand standards
Ensure a diverse and inclusive content mix according to the brand strategy
Provide final approval on content
Collaborate with commercial lead to support TASTE’s commercial strategy
Create content solutions in response to ad hoc client briefs
Drive Woolworths’ food authority and thought leadership content via TASTE channels
Content Strategy & Trends
Identify growth opportunities
Identify and report on local & global trends to inform the content strategy
Monitor trends in digital food content, technology and ecommerce
What you bring:
Strong leadership skills with ability to manage multiple direct reports
Experience working with commercial clients and translating briefs into content
Excellent project management and communication skills
Creative vision with keen attention to detail
Network of industry connections a plus
What we require:
Relevant Degree or equivalent in Journalism, media or related field
10+ years proven experience in content strategy and direction, preferably in food media, agency or retail environments
Deep understanding of digital & video content, trends and strategies
Proven track record in leading a large creative team
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