Website Wilderness
We love what we do. And are always on the lookout for like-minded people who share our passion for conserving the wilderness. Each job plays a big part in our shared purpose: to increase the world’s wilderness, together. With operations in eight African countries, we offer a wide array of life-cha… read morenging career opportunities. We are the pioneering collective increasing the world's iconic wilderness, bringing guests to discover the beating pulse of Earth's ultimate, untamed places. With purpose at the heart of our culture, working for Wilderness is not just a job, and our successes have only been made possible thanks to the dedication and passion of our employees who continue to push the boundaries in conservation tourism. Combine this with the significant investment we make in training and mentoring our staff, alongside the generosity of spirit that they are so renowned for, it is not surprising that we continue to attract people from all walks of life to join our family and our journey to make a positive impact.
Detailed Responsibilities
Leadership & Strategy:
In collaboration with your line manager, guide, mentor, and inspire a team of writers, content creators, and editors across multiple markets.
Develop and implement a clear editorial strategy aligned with the company’s brand positioning, values, and business goals.
Own the tone of voice and messaging strategy across all internal and external content touchpoints.
Content Oversight:
Oversee all editorial content, including website copy, brochures, digital campaigns, social media, print publications, press materials, and thought leadership pieces.
Ensure editorial excellence, consistency, and accuracy across all branded content.
Collaborate closely with creative, marketing, sales, and product teams to ensure a unified storytelling approach.
Copywriting & Editing:
Write, review, and edit high-impact content that resonates with an affluent international audience.
Create persuasive, elegant copy that reflects the sophistication of our brand and clientele.
Translate complex or niche concepts—like conservation efforts or sustainability practices—into engaging, accessible narratives.
Digital & Marketing Integration
Partner with the digital marketing team to develop SEO-optimized content that balances performance with luxury brand storytelling.
Support campaigns across CRM, paid media, social platforms, and web to drive engagement and conversion.
Maintain and evolve content calendars in sync with marketing goals and seasonal campaign cycles alongside our Content strategist and copywriter.
Brand Guardian:
Serve as the internal steward of the brand voice, ensuring that every piece of communication adheres to brand guidelines and elevates the customer experience.
Uphold editorial integrity and compliance with relevant regulations or regional sensitivities.
Qualification:
Bachelor’s degree in English, Journalism, Marketing, or a related field.
Experience:
10+ years of experience in editorial roles, with a minimum of 5 in a leadership or director-level position.
Demonstrated success working with luxury brands, preferably in travel, hospitality, lifestyle, or high-end consumer goods.
Exceptional writing, researching and editing skills with a strong portfolio showcasing work aimed at UHNW audiences.
Experience leading content development across multiple channels: web, print, social, CRM, and digital campaigns.
Deep understanding of luxury consumer psychology, behavior, and emerging trends.
Excellent research and communication skills
Ability to work independently and collaboratively in a fast-paced environment
Proficiency in Microsoft Office, Google Docs, and other content creation tools
Apply via company website ( N / A ) or
wilderness.simplify.hr