Website Spur Corporation
Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town, and listed in the travel and leisure sector of the JSE Ltd. Our Brands Spur Corporation’s eight brands include Spur Steak Ranches, Spur Grill & Go, Panarottis Pizza Pasta, John Dory’s Fish Grill Sush… read morei, RocoMamas, The Hussar Grill, Casa Bella and Nikos Coalgrill Greek. The group’s brands each have their own distinctive atmosphere and brand positioning, and offer quality and value-for-money meals, while providing customers with an inviting eating experience that is distinctly family-orientated. Spur Group has franchisees trading through over 600 outlets across South Africa, the rest of Africa, Mauritius, Australasia and the Middle East. The Group also directly owns and runs 5 restaurants in South Africa (“retail” restaurants). Spur Corporation also operates a sauce manufacturing facility and manages central procurement for South African franchise outlets.
Key Knowledge and Experience Areas
Brand, PR & Reputation Management:
Proven ability to build, manage, and protect brand reputation using insights from social, economic, and consumer behavior data.
Creative Direction:
Strong skills in creative design and direction to maintain cohesive brand identity in line with industry trends.
Traditional Marketing:
Knowledge of TV, radio, and out-of-home (OOH) advertising and how these integrate into broader marketing strategies.
Media Strategy:
Experience collaborating with media agencies and implementing optimized media buying plans for maximum ROI.
Data-Driven Decision Making:
Ability to extract and apply insights from data, market research, and trends to guide strategic actions.
Project Management:
Strong organizational skills to manage projects from initiation to completion, meeting deadlines and key performance indicators (KPIs).
Campaign Execution & Optimization:
End-to-end campaign management, including performance tracking, reporting, and continuous optimization.
Digital Marketing:
Proficient in using digital channels and tools to drive engagement, conversion, and measurable ROI.
Vendor & Service Provider Management:
Experience in overseeing service providers, managing contracts, and ensuring compliance with legal terms.
Budgeting & Financial Management:
Skilled in developing marketing budgets, forecasting, and cost control.
Strategic Partnerships:
Ability to build and maintain partnerships that elevate brand visibility and support growth objectives.
Innovation & Product Marketing:
Support the innovation pipeline and lead marketing initiatives for new products.
Kids & Youth Marketing:
Demonstrated success in designing campaigns that engage young audiences effectively and ethically.
Qualifications and Requirements
Education:
Diploma or Degree in Marketing, Business, or a related field.
Experience:
Minimum 4–5 years of experience in branding, marketing, or a related function.
Technical Proficiency:
Competent in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Familiarity with marketing platforms and tools is advantageous.
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