Website PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjo… read moreyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of its continued sustainability efforts, PepsiCo was named for the sixth time to the Dow Jones Sustainability World Index (DJSI World) and for the seventh time to the Dow Jones Sustainability North America Index (DJSI North America) in 2012. Specialties manufacturing, sales, marketing, brand management, gatorade, tropicana, quaker oats, frito-lay, pepsi, mtn dew, doritos, mirinda, pepsi max, tostitos, aquafina, sierra mist, fritos, lipton, cheetos, and 7up Tricia Lynch PepsiCo 700 Anderson Hill Road Purchase, NY 10577
Responsibilities
The purpose of the job is to enable and build the growth potential of the Bakeries BU.
The person will fulfil the marketing lead for this extensive portfolio. A high degree of co-ordination will be expected of the incumbent in developing strategy and executing plans to build national brands within the context of regional dynamics.
The incumbent will bring in-market, in-category market capability and ensure more strategic coherence and more synergies across the portfolio offerings that do exist today.
Practical Tips:
Responsible for brand development, brand building, category growth strategy for full suite of brands and sub-categories across South Africa.
This marketing leader would be responsible for Category strategy with GM alignment, AOP planning and translation into Marketing Strategy, marketing campaigns and activation plans for the category.
Own and drive brand equity, SOM and appropriately launch new brands or brand extensions, in conjunction with Commercialisation and R&D.
Liaise with SA CMO in developing and utilizing the support marketing ecosystem, developing and deepening consumer intimacy programmes, and building out consumer engagement platforms.
The role incumbent will partner with Regional Bakery leadership teams to develop on the ground and BTL support for the Bakery GMs in each region.
Lead innovation agenda for growth and market relevance.
Leadership of external stakeholders (agencies) and internal leadership of cross functional teams.
Works within the SA CMO matrix marketing organisation, and aligned to AMESA marketing as required.
PepsiCo marketing principles are followed in utilizing the marketing ecosystem, developing and deepening consumer intimacy programmes, driving the innovation agenda with Commercialisation, and building out consumer engagement platforms utilizing TCP and other PepsiCo templates.
Accountabilities:
Set strategic agenda and commercials plans to accelerate growth, in alignment with the Category GM and the SSA CMO
Leads development of the long term strategic frame work for SA, including portfolio strategy and pricing strategy. Partners with key functions to build and share the best internal and external thinking.
Business Performance – Decision (D) Leads, directs, and controls marketing policies, programs, and activities to meet business objectives for local brand portfolio. Creates effective and efficient brand support and prioritizes brand investments in line with long term strategies and growth objectives. Decision rights are per SA Marketing agreed DICE.
Align Brand calendars with GTM and DX teams
Strategic Business Planning – Decision (D), Execute (E)
Supports delivery of Annual Operating Plan (AOP) – Decision (D)
Leads PSP translation to the effective Annual Operating Plans in category local brands.
Develops communication strategy for pportfolio brands – Decision (D), Execute (E)
Drives investments efficiency across SA via strategic partnerships, relevant activations and by lifting and adapting proven models.
People Management – Decision (D), Execute (E)
Leads, coaches and develops team members to sustainably deliver against long term strategic goals.
Drive SOM gains in priority categories
Deliver NR & NOPBT growth targets with Category GM
Drive Brand Health & Loyalty metrics with SA CMO and SA Insights & Analytics Senior Director
Execute Innovation & Pipeline priorities with Commercialisation and R&D partners
Management of complex matrix of internal and external stakeholders
Qualifications
8 – 10 years experience in brand marketing, preferably within FMCG
Honours (4 year) Degree in Marketing or Business Management/ Economics with a focus on Marketing, Masters a plus
Track record of developing and deploying effective communication assets across all media channels.
Relevant experience in managing agency relationships (creative, digital, media buying)
Provide assumptions for long term brand growth, planned innovation, promotional guideline
Proven portfolio management
Proven leadership skills
Functional Excellence, recognized by peers and leaders in previous roles
Demonstration of strategy and commercial track record on complex portfolio
Strong analytical and strategic thinking skills
Excellent commercial acumen and demonstrated ability to deliver results
Strong expertise and skills in Brand Purposeful positioning, TCP and 360 Brand communications
Experience in Digital and programmatic content
Strong Innovation skills
Strong collaboration skills and ability to influence a broad set of senior stakeholders
Strong matrix management skills
Agency management
Demonstrated ability to lead a large team
Apply via company website ( http://www.pepsico.com ) or
www.pepsicojobs.com