Website Pharma Dynamics (Pty) Ltd
Pharma Dynamics is the country’s leader in cardiovascular medication since 2012 – both in terms of value and volume – and is the fastest growing generic pharmaceutical company in South Africa. The organisation celebrates 19 years of improving the quality of life for South Africans after entre… read morenching its mark in the industry with the launch of Amloc and Bilocor – SA’s two top selling anti-hypertensives. Today, Pharma Dynamics is active in more than 30 therapeutic areas, which include Heart Health, Diabetes, Central Nervous System (CNS), Female Healthcare, Antimicrobial, Pain, and Digestive Disorders categories. Pharma Dynamics also supplies a range of over-the-counter (OTC) products, including leading South African brands for cold and flu, allergies, heartburn and immune boosters, which are recommended and prescribed by leading doctors and pharmacists nationwide. The acquisition of Pharma Dynamics by Lupin Laboratories – the 7th largest global generics company – enables the organisation to harness the potential of global sourcing as a way to further reduce the cost of medicine. As a result, Pharma Dynamics will expand its operations in the areas of anti-infective, biosimilars, complex molecules and specialty products. Over and above the supply of medication, we at Pharma Dynamics believe in going beyond the pill and we are inspired by our potential to improve the quality of life for South Africans. That is why we have invested and implemented sustainable patient support and education programmes that assist healthcare providers in improving patient outcomes in diseases areas such as hypertension, diabetes, and depression, amongst others. These programmes are aimed at patient and individual empowerment to improve healthcare provision through prevention and lifestyle management.
KEY RESPONSIBILITIES
Promoting Products and Implementing Sales / Marketing Strategies
Achieve and exceed set sales targets and growth objectives for the product basket/s within the territory as per company requirements set monthly, quarterly, and annually.
Effective implementation and execution of set marketing strategies.
Ensure prudent, responsible and appropriate utilization of the Point of Sale (POS) provided cyclically to support marketing strategies.
Effective implementation of set KA channel and national sales strategies.
Manage the sales territory through effective planning, organising and flawless execution on targeted customers of the commercial strategies.
Utilize the sales data tools to conduct territory, customer, and product analysis to identify gaps and opportunities to drive sales and market share gains.
Maintain targeted database on Repwise and achieve the expected call rates, frequency, and coverage requirements.
Detailed record keeping of customer interactions on Repwise, which may include stock counts, products detailed, product related queries and other follow-up notes.
Effective execution and logging of Product Trainings (including Training Registers) to pharmacists and supporting staff on Pharma Dynamics products, as per set requirements and expectations.
Submit monthly planners and reports to the relevant line manager to track customer engagement, sales performance, channel strategies, marketing strategies and action plans.
Implement robust business reviews with key customers to discuss sales performance, growth opportunities and the expansion of the Pharma Dynamics product range / presence in store.
Building and maintaining positive working relationships with pharmacists and relevant stakeholders in the customer environment.
Drive pharmacy front shop business by means of merchandising (i.e. window and gondola-end display building, ensuring visibility of shelf & counter-top talkers, stock date- rotation etc.) and frequent product training in line with training SOPs and requirements.
Arranging appointments with pharmacists, medical professionals, and other stakeholders within the customer environment, which may include pre-arranged appointments or regular “cold” calling to drive the growth of Pharma Dynamics products and follow through on commercial strategies.
Work closely with Regional Sales Manager to create effective plans on various business opportunities within the territory and ensure successful execution.
Monitor competitor activity and competitors’ products.
Ensure timeous feedback post or during the implementation of marketing-initiated strategies, and ongoing in-field intelligence to the relevant internal commercial stakeholders.
Keep informed of new developments in the pharmaceutical industry, anticipating potential positive and negative impacts on the business and adjust own sales strategy accordingly.
Organising functions / workshops / trainings for the designated territory and suitable customer profiling for attendance.
Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
Attendance at external supplier functions / conferences arranged by key accounts or marketing – as required.
Attend all relevant company meetings, technical data presentations, product launches / training and briefings.
Compulsory attendance to cycle meetings and conferences.
Complete country trip and day trips as per territory requirements.
Keeping up to date with the latest trends and medical trials supplied by the company to optimise sales opportunities and interpreting, presenting, and discussing this data with health professionals / channel stakeholders during engagements.
Strictly manage and track expense budgets allocated for the role and territory.
Ensure commercial agreements are successfully implemented with sound business return as per company requirements.
To comply with set administration / operational SOP standards
Ensure that activities always comply with company policies, procedures, and regulations.
Handling of enquiries and complaints quickly and professionally and in accordance with company procedures.
Work closely with colleagues as a team for territory synergy and share best practice to deliver excellent results.
Participate and function in larger cross-functional teams to maximize product opportunities and growth.
Requirements
PRE-REQUISITES
Education:
Preferred: Business Degree and / or appropriate industry related – tertiary qualification and / or matric with industry appropriate sales and business diploma.
Experience:
Proven track record of successful sales and customer management skills.
Exposure and/or experience working in the retail pharmacy environment in relation to generics/OTC and front shop preferred.
Strong existing relationships with key pharmacies, both independent and corporate, in allocated territory would be advantageous.
Apply via company website ( N / A ) or
pharmadynamics.mcidirecthire.com