Red Bull
The Wholesale Specialist’s main priority is representing and managing the Red Bull business with assigned Independent Wholesalers by developing and agreeing annual business plans, achieving growth, driving availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products and priorities which lead to an increase in Distribution, Execution and Volume.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Territory Coverage
Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.
Develops working knowledge of geographic and demographic areas in assigned geography
Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography
Administration and development of designated area.
Perfect Store
Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging
Achieve quarterly KPI’s including Perfect Store standards as well as outlet Volume growth.
Building quality relationships through effective communication
Influencing decision makers through presenting compelling insights and commercial proposals
Stock Management
Managing orders to ensure Red Bull’s stock keeping units (SKUs) are in stock and on display at all times
Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
Managing of free goods budget to ensure efficient and effective execution.
POS Management
Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand
Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets
Promotional Compliance – ensuring agreed promotions are in place and running from the first day
Budget Management
Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)
Other
Analyse the opportunities in the region, take proper action and implement as needed
Create strong knowledge of and personal relationships with the top wholesalers
Maintains strong working knowledge of all relevant Red Bull systems
Proactively uses available reports to maximize on all opportunities including competitor intelligence
Develops expertise with regards to product competition and distributor competition in respective area
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
Proven sales track record
FMCG experience (Wholesale preferred)
Strong communications skills (verbal and written)
Self-starter with initiative & attention to detail
Ability to manage and cultivate good relationships
Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
Local market / geographical knowledge beneficial
Valid drivers license
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