Publicis Groupe
Overview
As a Senior Creative you will help lead our passionate, multi-talented studio guiding more junior members to deliver and encourage exceptional, integrated concepts to exceed client briefs and expectations.
A Senior Digital Designer is an important contact point in our agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human- centred products and experiences.
You will be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space, with the experience to back it up.
Responsibilities
Duties include, but not limited to:
What you’ll do everyday
Be able to review design work on certain brands, when the Creative Director is unable to, or when requested by the CD.
Designing and optimising campaign creative for media channels that are mindful of retargeting objectives across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms, and CRM etc.
Scope, plan & manage the creative process on projects
Manage & mentor the creative team
Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives
Be a champion for digital innovation on every project you touch
Play an active role in campaign planning
Drive real-time optimisation of the digital work in partnership with strategy and media
Participate in pitches for new business
Manage multiple projects simultaneously
Generate ideas and sell them into clients and other members of the team
Mock up creative ideas
Design across multiple channels
Consistently produce creative elements against a deliverables list
Brainstorming & conceptualisation
Lead the craft & design of an idea
Compile presentations for clients & new ways to present
Attend client briefings & workshops
OPERATIONAL KPI’S
Highly conceptual individual (Must show at least 5 projects)
Demonstrate exceptional strategic thinking (Provide 2 examples)
Track record of leading the conceptualization and execution of digital campaigns (Show minimum of 4 examples)
Must demonstrate in-depth understanding of new and existing digital platforms
Must show an understanding of various programmes (Editing, recording etc.)
Won at international and local awards (i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc.)
Must have at least 1 international and or 1 local gold medals
BUSINESS KPI’s
Must be able to work on two sizable and one small size project at any one time.
Have the ability to attend every review on a project with new 3 ideas.
Must be comfortable running and overseeing projects independently.
Qualifications
Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations, and direct marketing
Must have 8+ years of experience
Great time management
Ability to work under pressure & meet tight deadlines
Adept problem-solving skills
Strong communication skills with ability to provide rationales for creative choices made
Strong presentation skills
In-depth working knowledge of existing and emerging technologies & platforms
A strong understanding of best practice interaction and visual design principles
A strong understanding of processes
Able to work with team members & delegate effectively
Understand the client’s business requirements; and how our services should be applied to solve business problems
Working knowledge of these tools
Illustrator
Photoshop
Indesign
After Effects (Advantageous)
KeyNote / PowerPoint
Figma
Google Web Designer & DV360 (Advantageous)
Facebook Creative Hub (Advantageous)
Hype Tumult
The ability to read and understand analytics dashboards and data reports is expected, as these tools will help strengthen your creative output’s performance in the market, and you will be expected to help optimise the creative based on those insights and learnings, in real tim
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