Nestle
In this role you will be responsible for building strong brand portfolios which will delight target consumers and generate strong business results. You will contribute to the development and execution of the portfolio’s growth plans, communication & digital strategies, as well as innovation.
A day in the life of a Senior Brand Manager:
Compliance:
Using the Code Management system for the specific market as the guiding document to ensure that all activities within the team comply with the WHO International Code for the marketing of Breastmilk substitutes, Nestlé Instructions and the local Code.
Know your consumer deeply
Develop in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
Differentiate consumer segments based on insights.
Nutrition-specific: Understand the needs of targeted HCPs in order to develop & execute communication strategies based on impactful, meaningful & compliant scientific content that will be translated into tools and materials to be used by the Medical Field Force.
Inspire with Brand Vision and Essence
Develop Brand Essence when relevant or apply the one defined by SBU / GMB. Ensure that the Brand Essence governs everything the brand says and does.
Provide product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
Manage the development of Big Ideas and Campaign Ideas and engagement strategies.
Create attractive and rewarding brand experiences across contact points.
Delight with Product & Packaging Experience
Manage 60/40+, packaging development, NHW dashboard, services and CSV related to the brand.
Ensure consumer-centricity in all brand-related activities.
Win with Shoppers
Understand the omnichannel environment and contribute to the development of category strategy; provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
Innovate Bigger Bolder Better
Contribute to the building and development of innovation and renovation pipelines.
Apply efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.
Plan and Executive Flawlessly
Lead the development of strong and functionally aligned brand and ICP plans.
Ensure execution of plans, track and monitor impact on brand performance and brand health.
Execute local digital/eBusiness strategy in alignment with key local, regional and global stakeholders.
Understand impact of PFME and TTS investments on the brand and manage accordingly.
Create Engaging Brand Experiences
Contribute and manage the development process of creating Ownable Brand Propositions and Big Ideas.
Lead consumer campaign development by locally adapting global work, or ideating locally-driven campaigns.
Work in partnership with communication agencies and ensures all brand communications contribute to enhancing the company’s reputation.
Support decision-making by providing ongoing data and insights related to brand properties (e.g. websites, social, eCommerce) and industry trends.
Direct consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Own digital asset management.
Regularly track the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.
Maximize business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.
Financial & Business Acumen
Strong P&L understanding & integration into business strategy & KPI management
PFME Budget management
What will make you successful?
Bachelor’s Degree/IMM Diploma (Marketing Preferred).
Minimum 5-8 years’ experience in marketing which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
Positive mindset & strong orientation to people development & leadership.
High learning agility, ability to work under pressure & to manage complexity.
Stakeholder management & strong communication skills.
Good understanding of digital marketing. Min. 1-2 years’ experience in digital & social marketing.
Understanding of key drivers of brand/product P&L and how to action them.
Experience in leading product launch or complex renovation projects working with cross-functional teams.
Project management skills at Senior I2L Project Manager role level.
Apply via company website ( ) or
jobdetails.nestle.com