Website Sun International
The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well loc… read moreated casinos, and some of the world’s premier resorts. Our destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service. Today, Sun International is one of Africa’s largest tourism, leisure and gaming groups and operates or has an interest in a total of 18 resorts, luxury hotels and casinos. Our entry into Latin America began in Chile in 2008 and has been a success story for the Group, giving us the track record and confidence to look for more opportunities that offer gaming opportunities in the region. Sun International’s Latin American portfolio (Monticello Grand Casino in Chile, the Ocean Club Casino in Panama and the Sun Nao Casino in Colombia) has now been merged with the casino and hotel portfolio of Chile-based leader in the gaming and entertainment industry, Dreams SA, making it the largest gaming company in Latin America with operations in Chile, Peru, Colombia and Panama. Our approach has been to differentiate our hotels, resorts and casinos in architecture, service, experience, location and the mix of entertainment and activities. Creating lasting memories for our guests and customers is a core part of our DNA. We’ve created some the world’s most iconic hotels from The Palace of The Lost City at Sun City to The Table Bay Hotel in Cape Town. The creative architecture of these properties and the blending of their designs with their local environment make each property unique. We are committed to the development of all our employees and we make sure that equal opportunities and economic empowerment form the backbone of our human resource practices. 6 Sandown Valley Crescent, Sandton Gauteng, South Africa
Description
Job Purpose
The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with Sun International to achieve brand recognition, customer acquisition and growth, reactivation and retention.
This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun’s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans.
The role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand Sun International’s online digital audience with the overall aim of promoting Sun International’s online brand recognition and maximising the revenue potential for the business.
This will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels.
The role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of Sun International.
Experience
10 years experience in integrated digital marketing including 5 years at a management level.
Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
Experience working in ambiguous environment on complex, large-scale, time-critical projects.
Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in the gaming and hospitality industry is an advantage
Education
3 Year Bachelor’s Degree in Business, Marketing, Communication or related field
Skills and Knowledge
Analysing
Creating and improving
Sourcing information
Applying expertise and technology
Taking ownership
Responding with urgency
Collaborating
Team management
Understand brand identity and voice
Proficiency in the use of Google Analytics and other Analytic tools;
Proficiency in PPC, Google AdWords and campaign reporting;
Project management
Ability to generate creative ideas, coupled with sound editorial judgement.
MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
Social media platforms
SEO best practices
Desktop and mobile optimisation
Understanding of digital marketing trends (triggered base communications, AI, predictive marketing, etc.)
Data analysis
Governance and risk
Business & Financial Acumen
Requirements
Key Performance Areas
In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools
Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry
Drive innovation and development in the digital space
Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns
Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
Project manage and monitor resource requirements for the development and amendment to technology and dashboards
Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
Shared accountability for developing and managing the budget and expense management for the function
Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
Develop and coach “Sun’s” high-performing digital marketing talent
Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing
Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies
Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
Monitor the development, availability and auditing of digital marketing governance standards and processes based on leading practice and new legislative compliance – ensuring they are updated and communicated
go to method of application »
Apply via company website ( https://www.suninternational.com/ ) or