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We offer people the most exciting information, communication and entertainment technology for work and play, and service them through our network of resellers and our own retail outlets. For these reasons, we strategically align ourselves with global companies that are the drivers of innovation in t… read moreheir industry, sometimes creating entire new categories. At the core of our business is the Apple brand. We are the sole distributors for Apple in South Africa. In support of Apple, our accessories brands offer products that enhance this technological eco-system. Core Group represents some of the world’s premier professional and consumer technology brands in Sub-Saharan Africa. If you would like to join us and become a reseller, please contact us if you believe your company qualifies after consultation of the following information. 1 Sandton Drive, Sandton, Gauteng, South Africa, 2196
Purpose of the Role
The Sales Account Executive plays a pivotal role in driving iStore’s customer upgrade programme by engaging with existing and potential customers from our database. This is a desk-based, high-performance sales role requiring a consultative approach, understanding the customer’s needs, matching them with the right Apple products and mobile contract solutions, and following the opportunity through to closure.
Unlike a traditional outbound call centre role, this position demands a high level of ownership over the sales process, strong relationship-building skills, and a tenacious drive to meet and exceed targets.
Key Responsibilities & Deliverables
Customer Engagement & Sales Execution
Proactively connect with customers identified through upgrade campaigns, inbound web leads, and customer value marketing initiatives.
Take a consultative approach to understand the customer’s lifestyle, usage patterns, preferences, and budget.
Recommend the best product and contract solution — from SIM-only deals to premium handset and data packages.
Promote exclusive upgrade offers, limited-time promotions, and value-added iStore services.
Own the customer relationship from first contact to final deal closure, ensuring consistent follow-up.
Lead Management & Conversion
Maintain accurate and up-to-date customer records in the CRM system.
Prioritise and follow up on all leads within defined SLA timeframes.
Demonstrate resilience and persistence to convert opportunities into closed sales.
Address and overcome customer objections through tailored, benefit-led solutions.
Industry & Product Expertise
Maintain expert knowledge of Apple products, mobile contract types, and partner network platforms (Vodacom, MTN, Telkom).
Understand and manage processes such as porting, SIM swaps, RICA requirements, and contract renewals.
Quality, Compliance & Risk Management
Ensure strict compliance with RICA, POPIA, CPA, and company sales protocols.
Maintain accurate documentation and audit trails for every transaction.
Report any irregularities or suspected fraudulent activity immediately.
Customer Relationship Management
Deliver a premium, customer-first experience that builds trust and loyalty.
Provide post-sale assistance where required, ensuring a smooth onboarding and activation process.
Act as a brand ambassador for iStore and the Apple ecosystem.
Qualifications & Experience
Matric / Grade 12 / NQF Level 4 or higher (Sales, Marketing, or Business qualification advantageous)
2–4 years’ proven sales success in a target-driven environment
Track record of exceeding KPIs in a B2C or B2B sales setting
Experience in managing a sales pipeline and closing high-value deals
Skills & Competencies
Strong consultative selling ability
Excellent verbal communication and active listening skills
Resilient, persistent, and self-motivated
Exceptional attention to detail with accurate data handling
Technologically confident (CRM systems, sales dashboards, multi-screen workflows)
High integrity with strong compliance awareness
Working Environment
Desk-based in a fast-paced sales environment
Incentive-driven culture with recognition for top performers
Apply via company website ( http://www.core.co.za ) or
core.simplify.hr