Website Ogilvy South Africa
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s orig… read moreins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.
YOUR MAIN RESPONSIBILITIES:
You will be responsible for reporting on social media activity across the social media landscape for multiple European markets.
Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Brandwatch, Sprinklr, Competitive Analysis tools like Rival IQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like SEMrush etc.) based on a client briefing.
Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.
Design insightful reports and audits with strategic recommendations.
Deliver high-quality service to local and international clients.
Collaborate with WPP and external data providers.
Client facing for the presentation of your reporting work.
YOUR TRACK RECORD SHOWS:
2 to 6 years of experience in Social/Digital Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
Strong research and analytical skills – understand how to apply qualitative and quantitative learnings and turn them into actionable insights
Comfortable using social and digital monitoring technologies such as Sprinklr, Brandwatch, Meltwater, SEMrush, etc.
Expert in the understanding of social media and established understanding of the wider digital communication landscape.
Ability to work effectively, proactively and seamlessly amongst a global, integrated agency team.
MUST-HAVE:
Sprinklr expertise
Always-on reporting, analytics and insights generation.
Expert spreadsheet and data analysis capabilities
A strong understanding of today’s social media landscape.
A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
Strong reporting and visualisation skills
NICE-TO-HAVE:
Always-on social listening analysis and insights generation.
Cultural tracking (including trends) and insights generation for always-on and campaign use.
Dashboarding, data collection and data visualisation experience
WE OFFER YOU:
A full-time job within a growing and trendsetting agency.
Global client portfolio.
Attractive package and benefits.
Continuous training and development.
Career conversation and growing opportunities.
Hybrid working policy.
Apply via company website ( N / A ) or
www.ogilvy.com