Website Afrimat
Afrimat Limited is a leading black empowered open pit mining company providing industrial minerals and construction materials. Listed in the 'Construction & Building Materials' sector of the Main Board JSE Limited since 2006, Afrimat continues to expand its footprint into Africa. Afrimat supplie… read mores a broad range of construction materials and industrial minerals ranging from mining and aggregates, metallurgical dolomites, agricultural lime, concrete products (bricks, blocks and pavers) to readymix. Further, Afrimat has established a strong foothold in contracting services comprising drilling and blasting, mobile crushing and screening. frimat's consistently low staff turnover has resulted in a deep skills pool. Genuine transformation, starting with staff and management and extending to community upliftment, is integral to the group's sustainability. In addition, environmental conservation is a pivotal element of Afrimat's growth strategy. Vision To be the most respected construction materials and industrial minerals supplier in Africa. Tyger Valley Office Park No. 2 Corner Willie van Schoor Avenue and Old Oak Road Bellville
Lead the development and execution of trade marketing & branding strategies. This role is responsible for bridging the gap between brand awareness and trade execution, ensuring that our brand not only shows up powerfully in-market but also resonates across all trade channels.
This involves market research, campaign development, budget management, and performance analysis.
Minimum Qualifications / Experience / Skills:
Bachelor’s degree in Marketing or any other related business field, an MBA with a specialization in Marketing or Strategic Management would be advantageous.
At least 5 years of working experience in a trade marketing or brand management
position within a fastpacked and dynamic business environment, preferably as support personnel for senior Management.
Proven experience in building brands and executing strategies in a trade environment.
Strong analytical mindset with the ability to interpret data and translate it into action.
Business development skills/experience & Project management.
Duties and Responsibilities (not limited to):
Brand Strategy & Execution
Lead and manage Afrimat Cement’s overall brand positioning, visual identity and voice across all touchpoints.
Develop integrated marketing campaigns that strengthen the brand presence in the trade environment.
Create and implement brand and trade marketing plans aligned with business objectives.
Trade Marketing & Channel Alignment
Ensure consistent brand visibility and messaging in all retail and trade environments.
Collaborate closely with sales, distribution, and retail partners to drive channel-specific marketing.
Relationship Management
Build and maintain strong relationships with internal stakeholders (sales, operations, product) and external partners (retailers, agencies, suppliers).
Act as the key liaison between the brand team and the commercial/trade teams to ensure alignment and relevance in all trade-facing activities.
Research & Insights
Conduct regular market research and trade analysis to identify opportunities, challenges, and emerging trends.
Gather trade and customer feedback to inform campaign development and product positioning
Monitor competitor activity in the market and proactively adapt strategies
Project Management & Execution
Oversee execution of all trade and brand marketing projects from concept to roll-out.
Ensure all campaigns are on-brand, on-budget, and delivered on time.
Manage agency relationships and coordinate creative asset development where needed.
Reporting & ROI
Define key KPIs and report on the effectiveness of marketing activities and campaigns
Continuously measure performance and optimise strategies based on results
Deliver regular marketing performance updates to senior leadership.
Closing Date: 22 August 2025
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