Website Gap Infrastructure Corporation – GIC
GIC is a leading P3 infrastructure developer specialising in design, build, and financing (DBF) of infrastructure projects in Africa. Our P3 private public partnership with governments and the private sector… Positive change only happens through innovative solutions that challenge the status quo…. read more We embrace this, and our pioneering commitment to changing lives and making a difference daily is at the heart of all we do. As industry leaders in infrastructure development, the Gap Infrastructure Corporation is dedicated to finding and funding better ways to build brighter futures.
Key responsibilities
Sports marketing and sponsorship management
Develop and implement sports marketing strategies focused on rugby and soccer sponsorships.
Manage sponsorship activations and sports partnership events, ensuring GIC’s brand is well-positioned at key sports engagements.
Work closely with schools and sports organisations to drive grassroots engagement and brand awareness.
Coordinate branding efforts and promotional activities at sponsored sports events, ensuring maximum visibility and impact.
Build and maintain relationships with sports stakeholders, including school administrators, coaches, and sports federations.
Athlete and brand ambassador management
Manage relationships with sponsored athletes, ensuring they receive branded kits and meet sponsorship obligations.
Arrange athlete travel, race entries, and accommodations as needed, in alignment with sponsorship agreements.
Oversee contract negotiations with athletes and ambassadors to maximise brand exposure.
Fitness app and online store management
Oversee the management, development, and promotion of GIC’s fitness app, ensuring it remains relevant and engaging for users.
Source and procure merchandise for the GIC online store, ensuring a diverse and high-quality product offering.
Upload new products and manage inventory within the online store, ensuring accurate descriptions, pricing, and images.
Keep records of products issued to staff and manage stock replenishment to ensure availability.
Annual staff running and cycling events
Plan and execute staff participation in yearly running and cycling events, ensuring all logistics, branding, and promotional activities align with GIC’s fitness and sports marketing goals.
Collaborate with internal teams and external event organisers to facilitate staff entries, transport, and branded kit distribution.
Partnership and negotiation management
Be the main custodian for negotiations with sports organisations, event partners, and suppliers to secure beneficial sponsorship deals and activations.
Identify new partnership opportunities to expand GIC’s presence in the sports and fitness industry.
Campaign performance and strategic adjustments
Analyse the effectiveness of sports marketing initiatives, sponsorships, and activations.
Adjust strategies based on performance data and insights to maximise engagement and return on investment.
Collaborate with cross-functional teams to integrate sports marketing efforts with GIC’s overall marketing strategy.
Requirements
Qualifications and experience
Bachelor’s degree in marketing, sports management, or a related field.
Minimum three years of experience in sports marketing, sponsorship management, or event marketing.
Proven ability to manage sports events, athlete sponsorships, and brand partnerships.
Experience in digital marketing and e-commerce, particularly in managing an online store.
In-depth knowledge of sports marketing trends and best practices.
Apply via company website ( N / A ) or
gic.mcidirecthire.com