Website Unilever
On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to in… read moredulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. For us, sustainability is integral to how we do business. With 7 billion people on our planet, the earth’s resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. Our Plan has three big goals that by 2020 will enable us to: – Help more than a billion people to improve their health and well-being. – Halve the environmental footprint of our products. – Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop people’s skills inside and outside of Unilever. And through our business and brands, we run a range of programmes to promote hygiene, nutrition, empowerment and environmental awareness. 15 Nollsworth crescent Durban North 4019, South Africa
JOB PURPOSE
The role of this is to drive shopper-based thought leadership to internal and external stakeholders. This includes execution of the shopper component of brand marketing/customer and category plans.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
The Shopper Marketing Assistant will work closely with the Brand team and agencies as well as the Channel & Category, E-Commerce and Trade Category Teams. Other key relationships will be with the Customer Management team (for Retailer engagement) and Unilever Field Sales (for execution) to effectively deliver activations, innovations and customer collaborations.
Drive shopper thought leadership that increases, develops and sustains Unilever and Category growth opportunities.
Drive Shopper Mission and Shopper/Channel understanding in all plans, activations, and innovations that deliver long-term consumer behaviour change, incremental sales and build brand equity.
Leads execution of shopper-based plans that are rooted in shopper and consumer insights aligned to brand/category objectives.
Work closely with key internal / external stakeholders to execute shopper marketing activities against key objectives.
Adopt, Adapt and implement Global Best Practice of point of sale (POS) material to deliver best in class POS that delivers value for the retailer, is shopper based and drives incremental sales.
Ensure “best in class” executional excellence of Shopper Marketing Plans through clear briefs to internal and external executional teams.
Clear brief to field team on all execution of the instore activities
Manage activity budgets annually and monthly execution against financial principles
Lead a rigorous and transparent post-evaluation analysis of specific activations, initiatives that guide the business on its success based on agreed KPIs.
Shopper marketing planning- Developing plans that drive shopper strategy
Shopper engagement – working with customers and agencies to create and execute shopper programs
Shopper impact Evaluating and learning from SM programs
Shopper insight – knowing shoppers and shopping and translating it into action
Experiences & Qualifications
Bachelor’s degree in marketing, Business, or related field.
3–5 years of experience in brand, shopper, or customer marketing within FMCG or retail.
Strong understanding of omnichannel retail environments and shopper behaviour.
Proven ability to manage complex projects and cross-functional teams.
Excellent communication, presentation, and stakeholder engagement skills.
Proficiency in Microsoft Excel, PowerPoint, and digital marketing tools.
Analytical mindset with a passion for data-driven decision-making.
Creative thinker with a bias for action and innovation.
Skills
Strong interpersonal skills
Ability to demonstrate team player capabilities
Strong project management skills
Strategic, influencing and presentation skills
Strong collaborative business partner that is business savvy
Understanding of shopper, customer strategy and tactics
Excellent computer skills
Apply via company website ( https://www.unilever.co.za ) or
careers.unilever.com