Website Media24 (Pty) Ltd
Media24 is South Africa’s leading publisher with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms. Strategy Our purpose: Building communities through con… read moretent, technology and commerce. What we do: We create experiences. Through excellent journalism, and products and services that are relevant and useful, we serve our customers wherever they are. How we do it: We use customer insights to develop and deliver products that inform, entertain, educate and connect audiences. Our values The core values that drive Media24’s conduct are courage, integrity, accountability and respect. Media24 Centre 40 Heerengracht Cape Town 8001
Key Responsibilities
Business Development & Growth
Develop and execute comprehensive business development strategies for both Landbou24 and Landbou.com platforms
Identify and pursue new revenue streams and market opportunities in the agricultural sector
Build and maintain relationships with key stakeholders including farmers, suppliers, industry bodies, and agricultural organizations
Drive user acquisition and onboarding initiatives across both platforms
Develop strategic partnerships with agricultural cooperatives, auctioneers, and industry intermediaries
Strategic Acquisitions & Partnerships
Identify potential acquisition targets that align with our agricultural marketplace strategy
Conduct market research and due diligence on potential acquisition opportunities
Lead negotiations and partnership discussions with target companies
Collaborate with executive team on merger and acquisition activities
Evaluate strategic partnerships that could enhance platform capabilities or market reach
Platform Synergies & Integration
Develop strategies to maximize synergies between Landbou24 marketplace and Landbou.com content platform
Create integrated value propositions that leverage both platforms’ strengths
Drive cross-platform user engagement and content utilization
Identify opportunities to enhance user experience through platform integration
Collaborate with product teams to ensure seamless user journey across platforms
Engagement & User Experience
Develop and implement user engagement strategies to increase platform utilization
Analyze user behavior and identify opportunities to improve retention and activity
Design and execute campaigns to drive farmer registration and production unit onboarding
Work with marketing team to create compelling value propositions for different user segments
Monitor engagement metrics and optimize strategies based on performance data
Market Expansion & Industry Relations
Represent the company at agricultural trade shows, conferences, and industry events
Build relationships with industry bodies such as Red Meat Industry Standards (RMIS), Cape Wools, and other agricultural organizations
Explore international partnership opportunities and market expansion possibilities
Stay current with agricultural industry trends, regulations, and market dynamics
Contribute to thought leadership initiatives within the agricultural technology space
Required Qualifications
Education & Experience
Bachelor’s degree in Business or B.A in Media studies, Marketing, or related field
5+ years of business development experience, preferably in media, agricultural, technology, or marketplace sectors
Proven track record of driving business growth and managing strategic partnerships
Experience with M&A activities or business acquisitions (preferred)
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