Website DAV Professional Placement Group
DAV is proudly known as South Africa's longest-standing, most experienced specialist recruitment company and our mission is to continue this 41 year old legacy. We recruit in a manner that influences the lives of our candidates and the bottom line of our clients in a positive, sustainable way. As a … read morerecruitment company, we believe that our place in this world is to help others find their perfect place – a career that can influence the course of their future. DAV doesn't just fill a vacancy. We pride ourselves in knowing that we provide a specialised recruitment solution that is unmatched throughout South Africa. Adcorp Office Park – West, Cnr William Nicol and Wedgewood Link Bryanston, Gauteng 2191 South Africa
Purpose of Role:
As the Marketing Manager for LCV, you will be responsible for developing and implementing comprehensive marketing plans and programs aimed at positioning the business as a compelling brand to consider whilst establishing brand equity and ensuring LCV product-line consideration with the over-arching objective of increasing market share of the Business LCV model range in the market. You will work closely with the Head of Strategic Marketing to drive business growth and establish the Business as a prominent player in the LCV segment and the automotive industry in South Africa at large
Requirements:
Develop and execute marketing plans and campaigns to support the positioning of the Business as a lifestyle brand in the LCV market in line with the Marketing strategy and commercial business objectives with a key focus on consumer penetration and market share increment.
Have consistent clear understanding of the MSA commercial objectives, Dealer network requirements and Automotive industry positioning to allow for commercially driven marketing planning and deployment
Conduct market research and competitor analysis along with Marketing Analyst to identify key trends to guide marketing planning processes that will determine the best channels and mediums to optimize for integrated campaigns and dealer programmes.
Collaborate with cross-functional teams (including Product Development, Sales, After-Sales and Operations) to ensure alignment of marketing initiatives with overall business goals and requirements.
Develop brand building tactics that communicate the Customer Value Proposition and Product USP’s to the correct audience segments and consumer groups through creative content creation and innovative tactical deployment.
Position the LCV range in line with commercial requirements through the identification of various channels and mediums such as Digital, PR, Media, Sponsorship, Experiential Marketing, Influencer Marketing, Strategic s etc. to enhance brand visibility and reach as well as increase model product consideration.
QUALIFICATIONS & EXPERIENCE:
Diploma, Bachelor’s Degree in Communications, Marketing, PR, Business
Minimum 5 years of OEM commercial marketing management experience, preferably in the automotive industry
Strong knowledge of product positioning, consumer trend analysis, campaign planning, development and execution as well as strong project management experience.
Proficient understanding of digital marketing and related platforms.
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Apply via company website ( http://www.dav.co.za/ ) or