Website Tiger Brands
Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades. Tiger Brands has been built over many decades through the acqu… read moreisition and clustering of businesses. Our strategy for success comes from the perpetual renovation and innovation of our brands, while our approach to expansion, acquisitions and joint ventures has given traction to a distribution network that now spans more than 22 African countries. Our group focus is on the core business of FMCG categories that spread across the value chain. Our wide range of brands are underpinned by comprehensive research and meaningful insights into each of the markets in which Tiger Brands operates. Tiger Brands is a world-class operation – and will continue to hold and grow its position through constant investment in every asset of the business, be it in people, brands, technology, efficiency, quality or sustainability. Tiger Brands Limited 3010 William Nicol Drive, Bryanston PO Box 78056 Sandton, 2146 South Africa
As a Brand Manager for Jungle, you will report into a Senior Brand Manager. You will execute brand plans while trying to achieve sustainable and profitable growth for your brands. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.
WHAT YOU WILL DO:
Translate marketing insights and analysis of key issues and opportunities into
clear & compelling Brand Plans – detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed
growth agenda (volume, value, profit)
Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
Lead creative agency through the Communication Strategy process for your
brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management
WHAT YOU WILL BRING TO THE TABLE:
Key attributes and competencies
Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
Route to market know how – a robust understanding of both modern and general trade
Experience:
3+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
B BusSc/BCom preferable
Proven record of successful brand development and Idea to Market strategies
Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
Apply via company website ( http://www.tigerbrands.com/ ) or
tigerbrands.wd103.myworkdayjobs.com