Website Unilever
On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to in… read moredulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. For us, sustainability is integral to how we do business. With 7 billion people on our planet, the earth’s resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. Our Plan has three big goals that by 2020 will enable us to: – Help more than a billion people to improve their health and well-being. – Halve the environmental footprint of our products. – Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop people’s skills inside and outside of Unilever. And through our business and brands, we run a range of programmes to promote hygiene, nutrition, empowerment and environmental awareness. 15 Nollsworth crescent Durban North 4019, South Africa
Purpose of the Role
To support the Digital, PR & Social Influence Manager in executing and optimizing Cleanipedia South Africa’s digital brand strategy. This role focuses on enhancing brand visibility, engagement, and performance across social platforms while maintaining consistency with global brand guidelines. In addition to growing and nurturing our online community.
Key Responsibilities
Digital Content & Campaign Execution
Assist in planning and executing social marketing campaigns
Coordinate content creation for Cleanipedia’s social channels, ensuring relevance to South African audiences.
Collaborate with content creators, copywriters, designers, and agencies to deliver engaging, localized content.
Social Media Management
Social campaign management and reporting of platforms (Facebook, Instagram, TikTok, etc.) with digital agency.
Managing our online community called Shine – consistently looking for up and coming content creators, managing and creating briefs from internal brand teams in order to ensure Cleanipedia and homecare brand visibility throughout the year.
Track performance metrics and suggest improvements based on engagement data.
Analytics & Reporting
Monitor KPIs such as traffic, engagement, conversion rates, cost per engagement and view through rates.
Prepare monthly performance reports and insights to inform strategy.
Use tools like Google Analytics, Meta Business Suite/Tiktok Creative Centre, and Meltwater to identify trends and opportunities.
Brand Consistency & Localization
Ensure all digital assets align with Cleanipedia’s global brand identity while being culturally relevant to South Africa.
Work with digital agency to translate global strategy to more localized approach for content execution and campaigns.
Project Coordination
Assist in managing timelines, deliverables, and stakeholder communications for digital projects.
Liaise with internal teams (e.g., marketing, legal, product) and external partners (e.g., agencies, influencers).
Innovation & Trendspotting
Stay updated on digital trends, consumer behavior, and competitor activity in the South African market.
Propose new ideas for content formats, platforms, and engagement strategies.
Use of tools – Meltwater and Sprinklr use beneficial.
Skills & Qualifications
Degree in Digital Marketing or related field.
1–3 years experience in digital marketing or brand management.
Strong understanding of South African digital landscape, consumer culture and content creators.
Proficiency in tools like Meltwater, Sprinklrr, Traackr, Tiktok creative centre, Google analytics are beneficial.
Excellent communication, organizational, and multitasking skills.
Apply via company website ( https://www.unilever.co.za ) or
careers.unilever.com