Website Cell C
At Cell C, we know that because change is inevitable, growth is up to us. While some see change as taking a step back, we see it as a chance to take two steps forward. We believe in embracing change, willing it and being it. That is why since 1999, Cell C Limited has been a proudly South African Lev… read moreel 2 BBBEE customer-first mobile operator that promotes digital inclusion to enhance lives. As an enabler committed to bridging the digital divide in South Africa and ensuring that everyone enjoys the benefits of a modern connected world, we strive to give you world-class products and services to help you change your world. In 2020, we ranked the 19th Most Valuable South African brand in the BrandZ analysis, and as a testament to our focus on service excellence, we have won the 2018/2019 Ask Afrika Orange Index Award. We are committed to playing our part in transforming our society through education, gender empowerment, and digital inclusion initiatives. Our commitment to gender empowerment through our flagship programme Take A Girl Child To Work Day® has netted three Standard Bank Top Women Awards.
Purpose of the Job:
To lead the strategic development and execution of high-impact, personalized CVM propositions across inbound channels, including the Value Platform and Below-the-Line (BTL) offerings such as My Connecta Deals. This role is responsible for driving customer engagement and incremental revenue by leveraging deep customer insights, fostering innovation, and ensuring seamless cross-functional collaboration. As a key leader in the CVM team, the Principal Commercial Manager plays a pivotal role in enhancing Cell C’s customer value delivery and strengthening its competitive position in the market.
This role will be supported by a cross-functional team of data scientists, commercial data analysts, marketing technology experts and product development managers to bring your creations to market.
Your work will shape how we think about our customers, our ability to identify and satisfy their needs and deliver compelling offerings that creates mutual benefit, at scale. This is a highly impactful role where you will directly impact how millions of Cell C customers engage with our offerings daily.
Main Responsibilities:
Product Strategy formation and implementation
Define, formulate and implement the personalised product strategy and roadmap through your specialized expertise and insight to ensure that the strategy meets business objectives
Define the framework and metrics to measure the impact of the applicable CVM product offerings and ensure they are consistently monitored
Collaborate with cross functional teams to ensure you build relevant solutions for our customer base
Execute the CVM strategy to maximize customer impact, drive behavioural change, and deliver measurable business value through the product portfolio
Align product strategy with broader commercial and digital transformation goals
Monitor market trends and competitor activity to inform strategic adjustments
Product and Solution Development
Proactively identify customer needs and opportunities and deliver compelling offerings that creates value at scale.
Evaluate the feasibility and relevance of proposed complex products and services
Commission and interpret ad hoc analyses on base activity, spend and usage patterns
Apply first principles thinking and advanced analytics to derive actionable insights and optimize product performance
Determine pricing, optimal price curves and run gap analyses for below-the-line offer portfolios
Leverage the impact of machine learning and valuation algorithms within the portfolio
Systems based thinking to construct optimal product ecosystems within the marketing tech stack
Incorporate customer feedback loops into the product development lifecycle
Lead experimentation (e.g., A/B testing) to validate new features or pricing models before full-scale rollout
Business planning
Develop annual and long-term business plans, including forecasting against key performance indicators (KPIs) and aligning with divisional and corporate objectives
Contribute to and develop business cases for key activities/projects and estimate the financial and development resources required to deliver performance targets
Develop straight forward business cases or lead feasibility and assessment work for proposed and current projects to support the development and contributions review of business cases
Track and report on business plan execution, identifying risks and mitigation strategies
Collaborate with finance and strategy teams to ensure alignment with budget cycles and investment priorities
Customer insights and analytics
Define and oversee the customer insight strategy to inform CVM initiatives and product development
Collaborate with analytics teams to extract actionable insights from customer behaviour, usage patterns, and lifecycle data
Translate complex data into clear narratives and strategic recommendations for senior stakeholders
Identify and monitor key customer segments, churn drivers, and value opportunities
Integrate customer feedback and NPS data into proposition design and campaign refinement
Cross functional leadership and Enablement
Lead cross-functional squads comprising data science, marketing, product, and technology to deliver CVM initiatives
Facilitate alignment between commercial goals and execution teams through structured planning and communication
Champion a collaborative culture that encourages knowledge sharing and joint problem-solving
Resolve cross-departmental blockers and ensure accountability across delivery streams
Represent the CVM function in strategic forums and cross-business initiatives
Performance monitoring and optimization
Define KPIs and success metrics for CVM campaigns, propositions, and platforms
Establish dashboards and reporting frameworks to track performance in real time
Conduct regular performance reviews and post-implementation analyses to identify improvement areas
Lead optimization efforts across pricing, targeting, and channel mix to maximize ROI
Ensure closed-loop feedback mechanisms are in place to refine future initiatives
Innovation and change management
Drive a culture of innovation by encouraging experimentation, rapid prototyping, and test-and-learn approaches
Identify emerging technologies and market trends that can enhance CVM capabilities
Lead change management efforts for new tools, processes, or strategic shifts within the CVM function
Engage stakeholders across the business to build buy-in for innovation initiatives
People and Team Leadership
Track and report on the impact of innovation projects on cLead, mentor, and develop a high-performing CVM team, fostering a culture of accountability, innovation, and continuous learning
Set clear objectives, provide regular feedback, and conduct performance reviews to support individual and team growth
Align team capabilities with strategic priorities, ensuring the right skills and resources are in place to deliver on business goals
Promote collaboration across departments and create an inclusive, empowering work environment
Manage workload distribution, succession planning, and talent development within the CVM function customer engagement and business outcomes
Minimum Qualification
A 3-year degree in Actuarial Science, Economics, Business Science, Engineering, Marketing or any related field
Post graduate studies are advantageous
Experience
5 to 8 years of experience in a commercially focussed role in either Retail Banking, Financial Services, Telecoms, E-commerce or similar experience building brand new products or working in a start-up environment
Experience working with personalised marketing technology
Track record of delivering results through complex mass market products
2 – 3 years experience in managing a CVM Commercial team
Apply via company website ( N / A ) or
cellc.simplify.hr