RCL Foods
Job Description
RCL Foods is recruiting for a driven, highly energized and focused Route Controller within the baking business unit.
The suitable candidate will be responsible to performs tasks / activities associated with the transportation and sales of bread and confectionary. Calling on customers (traders and retail chain stores), taking orders and delivering mainly from vehicle -frequently for cash and new customer acquisition.
This role will be based in Durban and reporting to the Sales Manager.
This role is a Permanent role.
Minimum Requirements
Education
NQF level 4/5/6, matric and preferably a diploma in sales or marketing.
Skills
Ability to read, write, understand and communicate in
English.Good numeracy
Good computer literacy – especially Excel and e-mail
Experience
Previous experience in supervising employees in sales environment, demonstrating good competence insupervision
Track record on sales delivery
Driver’s licence a prerequisite
General
Expected to work over weekends and public holidays
Expected to work overtime as required
Expected to be on stand by and to come in to assist in the event of absenteeism.
Duties & Responsibilities
Early Morning Shift
Assist despatch to ensure trucks loaded and despatched on time, prioritizing where necessary
Ensure all Drivers and VA’s are present and arrange cover if absenteeism
Daily communication on Whatsapp regarding any orders that had to be cut, driver changes, absenteeism and late deliveries
Conduct crate count and report on Whatapp
Accurately complete register
Check crate sheet and follow up with drivers on outstanding balances
Meet with Sales Manager to discuss each day’s challenges, the next day’s planning and crate issues
Liaise with Customer Service Centre regarding second deliveries
At Despatch, check on BOT’s (Bread on Truck), crate returns, bread returns and damages.
Assist driver with action plan if necessary where BOT’s, returns and damages are higher than the norm or if problems with crate losses
Afternoon Shift
Handover meeting with Early Morning Route Controller
Follow up on second deliveries, ensuring they leave on time
At Dispatch, ensure correct procedure adhered to in terms of BOT’s, returns, damages and crate returns
Verify earlier crate count
Ensure drivers are using the vehicle safe
Inspect trucks for any new damages/faults and report to Transport Supervisor
Ensure crate sheets being completed correctly
Train new drivers to follow the correct procedures
Ensure drivers place order with Customer Service Centre timeously and before cash up
Remain on site until the last truck arrives, ensuring the cash is deposited in the cash office safe
Report problems or changes on Whatsapp before leaving
Route Rides
Conduct 2 route rides weekly
Complete Route Ride Analysis form per route ride and give feedback to Sales Manager within 24 hours regarding the successes, challenges and threats on the route (pricing monitor; competitor information; crates baseline; mileage; time taken, etc.)
Conduct Sales Analysis, using the data to inform action plans to increase sales and distribution efficiencies
With the Sales Manager formulate a Sales Plan per route to drive volumes and customer satisfaction.
Implement the Route Sales Plan by utilising the Sales resources available including Sales Reps
Visit schools on routes to obtain participation in School’s Competition
Update crate sheet
Conduct follow up visits with Sales Reps and Sales Manager to ensure customer losses are minimised
Gain 5 new customers per route ride
Follow up on lost business and if possible, regain the customer
Ensure customers are experiencing good customer service and if not, take action to improve it
Look for advertising opportunities and liaise with Marketing to obtain sign boards or similar material
Where possible, facilitate COD customers to move onto JDE
Monitor competitor activities and take action to counter potential sales loss
People Management
Set daily objectives for the drivers and van assistants, ensuring full productivity
Monitor employee performance weekly and give regular feedback, taking disciplinary action when necessary and giving recognition where it’s due.
Conduct formal performance reviews twice yearly with all Drivers and VA’s
Conduct team meetings with Drivers and VA’s at least once a month to hear about challenges and concerns and assist to resolve the issues
General
Must be willing to assist as a driver as and when necessary
Deadline:22nd October,2025
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