Website PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjo… read moreyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of its continued sustainability efforts, PepsiCo was named for the sixth time to the Dow Jones Sustainability World Index (DJSI World) and for the seventh time to the Dow Jones Sustainability North America Index (DJSI North America) in 2012. Specialties manufacturing, sales, marketing, brand management, gatorade, tropicana, quaker oats, frito-lay, pepsi, mtn dew, doritos, mirinda, pepsi max, tostitos, aquafina, sierra mist, fritos, lipton, cheetos, and 7up Tricia Lynch PepsiCo 700 Anderson Hill Road Purchase, NY 10577
What we’re looking for:
To lead the Shopper Marketing agenda for the total grains portfolio across MT and TT across all channels and key customers. Embed a shopper centric omni channel approach in customer and marketing strategy and sales execution. Delivering commercial results through collaboration with key stakeholders & departments to ensure execution of the AOP Commercial deliverables.
Accountable for developing and implementing omnichannel marketing strategies to support business objectives & AOP targets.
Align trade marketing plans with overall brand strategy and sales goals.
Drive, embed and execute the E2E process within marketing, DX and the broader business
Continuously seek opportunities to co-create initiatives with top MT and TT customers to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category
Ability to leverage precision targeting to optimize strategic shopper campaigns.
E2E score carding and tracking
Own booking of media logistics and budget management and reporting, ensuring strict budget Compliance
Project and budget management with ongoing alignment to marketing
Monitor competitor activity & conduct regular trade visits
Management of external agencies & internal stakeholders
Track real time retail execution performance and provide recommendations for improvement.
Understanding and development of shopper profiles to build human centric campaigns
Define and deliver on clear and measurable campaign KPIs
Data Analysis, Performance Tracking & Development of PCA’s
Lead annual planning process for grains shopper marketing in partnership with brand teams and sales.
Development of grains brief to brief the Commercial and Operation teams on 6 weekly shopper executions
Ad hoc support as require for marketing and commercial activations
Qualifications
What will qualify you for the role:
3-5 Years working experience
Bachelor’s Degree
Good understanding of FMCG Trade Dynamics and retail environments
Experience in marketing or trade marketing within FMCG.
Ability to analyse sales data, consumer insights, and market trends.
Excellent negotiation, communication, and relationship management skills.
Creative problem-solving skills and ability to execute innovative trade initiatives.
Proficiency in Microsoft Office (Excel, PowerPoint), Nielsen, or other analytics tools.
Strong project management skills with the ability to handle multiple initiatives.
Proven track record of successful trade marketing campaigns and retail execution.
Knowledge of trade channels, shopper insights, and in-store execution best practices.
Apply via company website ( http://www.pepsico.com ) or
www.pepsicojobs.com