Website University of Johannesburg
Vibrant, multicultural and dynamic, the University of Johannesburg (UJ) shares the pace and energy of cosmopolitan Johannesburg, the city whose name it carries. Proudly South African, the university is alive down to its African roots, and well-prepared for its role in actualising the potential that … read morehigher education holds for the continent's development. UJ has transformed into a diverse, inclusive, transformational and collegial institution, with a student population of over 50 000, of which more than 3000 are international students from 80 countries. This makes UJ one of the largest contact universities in South Africa (SA) from the 26 public universities that make up the higher education system. The phenomenal success story of the University is one that has surprised critics and won over sceptics. Since its establishment in 2005, and under the bold and visionary leadership of its first Vice Chancellor and Principal, Professor Ihron Rensburg, the University has had a remarkable journey with major accomplishments in transformation, equity, access, and Pan African and global excellence. The vision of the UJ is to be "an international University of choice, anchored in Africa, dynamically shaping the future". The mission can be described as follows: "inspiring its community to transform and serve humanity through innovation and the collaborative pursuit of knowledge". These are underpinned by four values, namely: imagination, conversation, regeneration and ethical foundation. The six strategic objectives provide a focused means for realising the Vision, Mission and Values of the University as set out above. They further represent a re-working of the original UJ Strategic Thrusts 2020 in the context of a wider positioning of the University as "The Pan-African" Centre for Critical Intellectual Inquiry, with the primary goal of achieving global excellence and stature. The six strategic objectives are: Excellence in Research and Innovation. Excellence in Teaching and Learning. An International Profile for Global Excellence and Stature. Enriching Student-Friendly Learning and Living Experience. Active National and Global Reputation Management, and Fitness for Global Excellence and Stature (GES). Johannesburg, Gauteng
Job Purpose:
This role is responsible for supporting initiatives that enhance the university’s reputation and brand visibility by coordinating marketing and communication activities in line with the university’s strategic objectives.
Responsibilities:
Support the implementation of the university’s marketing and brand initiatives in alignment with established strategies and goals.
Communication materials that reflect the university’s vision and values.
Coordinate the execution of marketing campaigns, ensuring messaging aligns with the university’s focus on academic excellence, student experience, innovation, and societal impact.
Act as a point of contact for brand-related queries, ensuring consistent application of messaging, tone, and visual identity across assigned projects and platforms.
Monitor the use of the university’s corporate identity in materials and communications and flag deviations from brand standards for correction.
Support the adoption of new branding style and standards in line with the evolved industry standards
Select and book above-the-line media for advertising campaigns that are budget-aligned and targeted to specific audiences.
Produce and adapt print, radio, social media, and online advertisements from existing marketing materials, ensuring alignment with strategic objectives.
Liaise with internal teams, suppliers, and media outlets to ensure accurate and timely delivery of advertising materials.
Track campaign progress and assist with reporting on performance against agreed objectives.
Advertising of brand shop goods to the university.
Coordinate the creation of brand PR initiative working with other team in University Relations.
Ensure the brand marketing campaigns are supported by PR initiatives to ensure longevity.
Do Brand and PR reviews to ensure the UJ brand remains top of mind.
Manage and monitor the consistent and proper use of the UJ Brand and Corporate Identity across all communication platforms, marketing materials and digital channels.
Collaborate with internal departments and external vendors to provide guidance and support on correct brand application, addressing any inconsistencies promptly.
Minimum requirements
A Bachelor’s degree or BTech in Marketing, Brand Management, Communications, or a related field.
Three (3) to four (4) years’ experience in marketing and brand roles, preferably in a corporate or higher education environment.
Familiarity with brand, reputation management and PR concepts, ensuring consistent messaging and adherence to brand guidelines.
High proficiency in MS Office and design collaboration tools.
Competencies and Behavioural Attributes:
Excellent written and verbal communication.
Creativity, innovation, and attention to detail.
Planning and organizational skills.
Relationship-building and stakeholder management.
Understanding of marketing law and new media trends.
Recommendations:
Qualification in Business, Brand and Reputation Management and demonstration of previous experience.
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Apply via company website ( http://www.uj.ac.za ) or