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Marriott International, Inc. is a leading global lodging company with more than 6,000 properties in 122 countries and territories, reporting revenues of more than $17 billion in fiscal year 2016. Founded by J. Willard and Alice Marriott and guided by family leadership for nearly 90 years, the compan… read morey is headquartered outside of Washington, D.C. in Bethesda, Maryland. Since 1927, Marriott has been known for a culture that puts people first. We are growing globally-and opening up a world of experiences and opportunities for people from all walks of life. Careers Join Us! Search for jobs around the world. Diversity and Inclusion Learn how we promote diversity and build inclusive environments. Awards of Excellence Get to know this year's honorees. Overheard@Marriott Open in a different browser tab Follow the conversation. Our Values We are proud to be recognized worldwide for our enduring values, our spirit to serve, and our corporate commitment to creating better places to live and work. Core Values & Heritage Discover the values that drive our success. Corporate Responsibility Find out how sustainable practices enhance our business. Hot Shoppe: An Original Marriott Series Watch an animated series that illustrates Marriott's core values. Our Business Marriott International, Inc. (MAR) offers the advantages of a strong balance sheet, sound management and a record of industry leadership. Our business model, brands, senior leaders, and a deeply-ingrained service culture have firmly established Marriott as a leading performer. Hotel Development Open in a different browser tab Explore opportunities in more than 79 countries. Investors Open in a different browser tab See our recent performance, shareholder information and annual report. Partnerships Open in a different browser tab Get in touch with Marriott about brand integration, sponsorships and cause marketing.
JOB SUMMARY
The Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers.
Under the leadership of the Manager of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel.
This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.
This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
CANDIDATE PROFILE
Education and Experience
Required:
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
4-year bachelor’s degree in Marketing, Public Relations, Business, or related major; no work experience required.
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
Assists with the execution of the annual marketing plan to budget .
Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
Works with advertising agency on the tactical advertising campaigns’ creative and media plans, particularly for food and beverage promotions.
Assists with the management of F&B media schedules email marketing and display advertising.;
Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
Supports facilitation ofsocial media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management
Participates in the development of comprehensive PR plan per quarter along with agency;
Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
Manages assigned accounts as per the media account management system.
Assists with writing and distribution of all press releases for property events, promotions, and outlets.
Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities.
Helps manage external vendors and media agencies; Assists with review of PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
Assists with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery.
Direct Marketing and Collateral Development
Assists with coordination and execution of Hotel and F&B printed materials.
Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
Supports the production of all property, F&B display, and temporary signage in hotel public areas.
Assists with the execution of F&B direct marketing activities.
Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
General
Assists in the development, co-ordination and execution of all communications activities.
Helps with the publication of hotel’s newsletter(s).
Supports communications duties and functions as deemed necessary.
Assists in the liaison and execution of joint F&B promotions.
Works with the Manager of Marketing and Communication to verify the Hotel’s website and related websites are updated on a regular basis.
Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
Performs other reasonable job duties as assigned by manager.
Apply via company website ( http://www.marriott.com ) or
careers.marriott.com