Website Hollywoodbets
Hollywoodbets have been revolutionising betting within South Africa since 1999 and we are currently making inroads further into Southern Africa. As a frontrunner in our industry we are always finding new ways to give our customers the best betting experience. Our sports betting site features a la… read morerge variety of events and markets to bet on, with expert betting support both online and in store. We offer local and international horse racing betting, an extensive range of sports betting from soccer to American Sports as well as our fantastic Lucky Numbers international lottery offering. Betting is offered 365 days a year. We are also proud to provide live betting with our Live In-Play and Betgames Africa options. After opening our first branch in Durban in the year 1999 we took the leap and joined the online community with the launch of our website www.hollywoodbets.net in 2006. Our mobisite www.hollywoodbets.mobi was created soon after that in 2009 as the business expanded. Hollywoodbets now has over 80 branches spread across six of South Africa’s provinces as well as one branch in Mozambique. Additionally, we provide our customers with a variety of betting platforms including USSD betting, via our Phone-A-Bet call centre, the mobisite and website as well as the feature phone application. Our values include service excellence, commitment to achieving our objectives, ubuntu, integrity, innovation, enthusiasm and accountability, and they underpin everything we do. For that reason we believe in investing in our team, and we’ve seen many people rise through the ranks. Hollywoodbets strongly believes in investing in the communities that we operate in, and we support charitable organisations and grassroots sports teams around SA on an annual basis. For more on the Hollywoodbets My Community Programme please visit our dedicated sites http://csi.hollywoodbets.net/ and http://sponsor.hollywoodbets.net/.
Responsibilities
We have an amazing opportunity for a Senior App Marketing Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?
You Bring:
Digital Marketing
Account management
Media buying (online)
Google Analytics
Programmatic advertising
App Marketing / AOS / MMP
A bonus to have:
Degree/Diploma in Marketing or Relevant Field
What You’ll Do For The Brand:
App Marketing Leadership
Develop and lead end-to-end app marketing strategies across paid, organic, and partner channels.
Manage campaign setup, performance tracking, and optimization across platforms (app stores, display, programmatic, social, affiliate, and OEM).
Drive app visibility and installs through App Store Optimization (ASO), ensuring optimized titles, descriptions, creatives, and metadata.
Provide strategic direction and mentorship to junior app marketing team members.
Champion innovation by testing new ad formats, networks, and acquisition tactics.
Campaign Execution & Optimization
Plan, implement, and continuously optimize campaigns to meet and exceed KPI targets.
Own budget allocation and pacing, ensuring efficient use of spend and ROI improvement.
Analyze performance data and recommend actionable insights for better outcomes.
Manage campaign artwork sourcing, approvals, and placement across all digital touchpoints.
Lead implementation and maintenance of MMP tracking (AppsFlyer, Adjust, etc.) across campaigns.
Stakeholder Management
Collaborate cross-functionally with product, design, development, CRM, and analytics teams to align on goals and creative direction.
Maintain strong relationships with external media suppliers, agencies, and partners.
Present campaign performance insights, optimizations, and growth opportunities to management and key stakeholders.
Oversee the end-to-end contract, compliance, and payment process for all app-related campaigns.
Analytics & Reporting
Provide accurate and timely weekly, monthly, and ad-hoc performance reports.
Translate analytics into clear narratives and actionable recommendations for growth.
Ensure tracking accuracy and data integrity across all platforms.
Manage dashboards to monitor performance at product, channel, and partner level.
Growth & Innovation
Stay up to date with industry trends, competitor activities, and emerging technologies in the mobile marketing ecosystem.
Identify new opportunities for app growth, partnerships, and audience expansion.
Support innovation through experimentation and data-driven testing.
Attend workshops, webinars, and events to enhance technical knowledge and strategic expertise.
People
Clear communicator.
Proactive.
Ready to be accountable.
Have a keen eye for detail.
Proven multi-tasking record.
Stress-tolerant and great at shifting priorities as demands change.
Analytical thinker
Comply with company policy and values.
A team player with exceptional organizational and technical skills.
Excellent time management skills and the ability to cope with many projects at any given time.
Open-minded and willing to make changes swiftly.
High attention to detail.
Possess the confidence to explain and sell ideas to colleagues.
Strong personality.
Enthusiastic and a passion for what you do.
Natural leadership ability with proven track record.
Compliance, Risk, and Quality
Compliance with company policies and procedures.
Ensure insertion orders are reviewed and signed off on
Ensure contractual T’s & C’s are reviewed and approved
Ensure budgets are implemented across campaigns accordingly
Ensure artwork for time sensitive competitions or promotions are posted and removed on time
Ensure reporting is accurate and legible
Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.
Growth and New Markets/Products
Maintains technical knowledge as well as builds new relationships by attending workshops and seminars
Keep abreast with competitor activity, market innovation, market trends, and customer trends.
Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
Product innovation, new service offerings to customers.
Source new customers.
What You’ll Bring To The Team:
Deep understanding of mobile marketing ecosystems, attribution, and measurement.
Expert knowledge of MMPs, app store analytics, and campaign optimization tools.
Strong analytical mindset with the ability to translate data into strategy.
Exceptional organizational and multitasking skills.
Excellent communication and stakeholder management abilities.
Proactive, solutions-oriented, and performance-driven.
Natural leadership and mentoring ability.
Creative thinker with high attention to detail and executional excellence.
Apply Before12/02/2025
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