Website Samsonite
Founded in 1910, Samsonite is the world leader in superior travel bags, luggage and accessories. Renowned for breakthrough research and development, Samsonite builds trusted, innovative and sustainable products that elevate the way we travel. Inspired by the past and built for the present, Samsonite… read more’s purpose is to pack confidence into every single journey and believes that the people who experience the world will move it forward.
Job Description
Gather a strong understanding of Samsonite Southern Africa’s and associated brands’ product offerings
Create concise, eye-catching and innovative headlines and body to copy across various brands.
Consistently brainstorm and collaborate with the team for new ideas and strategies
Build a following for the brands on social media with creative, consistent postings
Spot and leverage industry trends to keep content relevant and exciting.
Track and analyse key KPIs (engagement rate, follower growth, etc.) to measure campaign effectiveness.
Deliver reports and actionable insights to optimise content and advertising performance.
Monitor campaign metrics (open rates, CTR, conversions, unsubscribe rates), obtain key learning and optimise campaign performance.
Collaborate with the eCommerce team and management when required.
Collaborate with and work on strategies with our outsourced marketing/TikTok agencies
Assist with social media strategy for all brands on all major platforms, such as Facebook, Instagram, YouTube & LinkedIn
Ensure timeous responses to customer comments and queries on social platforms
Managing the briefing process for marketing mailers (to align with socials)
Assisting the sourcing of content from Europe
Assist with Website Banner creation
Have a creative flare and worked with creative design tools (e.g. Adobe, Photoshop, InDesign etc.)
Resizing and uploading product imagery when required
Adhere to all policies, procedures and regulations at all times
Maintain good internal communication channels with other employees, stores and departments.
Strong working knowledge of social platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.).
Proficiency with email marketing platforms (e.g. Mailchimp, Stripo, Klaviyo and BigCommerce an advantage).
Excellent copywriting and storytelling skills for social media, blog and email audiences.
Comfortable working with analytics tools to monitor performance and generate concise weekly reports that highlight key insights and opportunities.
Highly organised with strong project and deadline management skills.
Team player with the ability to collaborate across departments.
Strong communication skills. Fluency in English (written and spoken).
High levels of integrity and confidentiality
Must be able to work in a team
Apply via company website ( N / A ) or
ekkf.fa.em2.oraclecloud.com