Website The Heineken Company
HEINEKEN – the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-te… read morerm brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Our most recent information is available on: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.
Purpose of the Role
Manage a team of Sales Consultants to ensure growth of the Brand portfolio across various identified Channels by creating/ driving brand awareness, consumer pull and building brands in line with strategic objectives.
Key Responsibilities
Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
Make data-informed decisions to develop trade plan, drive performance and inform resource allocation.
Ensure products/ brands are available widely in assigned sales area.
Optimize resources to achieve sales targets.
Develop, monitor, and manage quarterly Sales Plan.
Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
Monitor Sales Consultant adherence to Call strike rate.
Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
Identify emerging markets to find new sales opportunities.
Procure market intelligence and develop appropriate action plans when necessary.
Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
Coach the Sales Consultants on Sales best practice.
Prepare sales budgets, projections and approve expenditure.
Track, analyze and report on sales statistics based in key quantitative metrics.
Conduct in-trade audits, measuring the team’s impact in the trade.
Enable teams to gain market share growth.
Conduct on the job training and Coaching.
Plan and direct the hiring and training of new Sales Representatives.
Institute discipline when required.
Job Requirements
Educational
A Tertiary qualification in Sales, Marketing, or a related field is preferred
Experience
3+ years sales experience.
Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
The ability to identify and define problems and make balanced and sound decisions.
Proven track record of meeting or exceeding sales targets
Strong numerical and business acumen experience
The ability to work optimally in a high performance and competitive environment.
Exceptional planning and execution skills/capabilities.
Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
Have a passion for customer service by making clients and their needs a primary focus.
Ability to coach, facilitate, inspire, transform, and lead your team towards a shared goal and vision.
Ability to communicate effectively across all levels and manage customer relationships.
Closing Date: 15/01/2026
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