Website The Coca-Cola Company
Welcome to Coca-Cola South Africa, the company that does the most for community upliftment and is the home of South Africa’s favourite brand. It is the mission of TheCoca-Cola Company to refresh the world, inspire moments of optimism and happiness, create value and make a difference. Here y… read moreou’ll find everything you want to know about the Coca-Cola business in our country, from our bottling partners and brands, to our leadership and sustainability programmes. South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day. Working together with our bottling partners, we work to consistently deliver value to our customers—the grocers, retailers, vendors, spazas and tuck shop owners—across South Africa. TheCoca-Cola Company owns the brands, and our bottling partners produce, package, distribute and merchandise our products worldwide. In South Africa, The Coca-Cola System (our Company and bottling partners) employs approximately 9,000 employees and has 15 facilities. Learn more about our bottling system.
Job Description
Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Sales department. We are looking for a talented individual with relevant skills and experience for an Sales Channel Lead role, which is based in Phoenix. The successful candidates will report directly to the Regional Manager Sales.
Key Duties & Responsibilities
Key Outcomes
Sales Execution and Route-to-Market Excellence:
Ensure streamlined trade execution aligned to Route-to-Market (RTM) principles. Drive execution standards, call adherence, and in-trade performance to increase volume and market share. Monitor and drive the execution of channel and promotional execution campaigns to drive compliance and return on investment to the business.
Revenue and Profit Growth:
Deliver sustainable volume, net sales revenue, and margin growth through strategic account planning, pack penetration, and pricing optimization across all territories.
Sales Team Development and Performance Management:
Build and lead a high-performing, motivated frontline sales team through regular coaching, feedback, and training. Set and cascade aligned team and individual goals, monitor performance against KPIs, and drive continuous development to close capability gaps and build a strong talent pipeline for key roles.
Customer Relationship and Service Excellence:
Maintain high levels of customer satisfaction by ensuring effective communication, CRM responsiveness, and timely issue resolution that reinforces CCBSA’s image and brand loyalty.
Effective Resource and Asset Utilization:
Ensure the optimal use of tools, trade assets (coolers, vehicles, equipment), and promotional materials. Oversee asset maintenance, compliance, and return on investment in line with company policy.
Governance and SHERQ Compliance:
Ensure adherence to relevant governance protocols (e.g. Risk and Control Matrix) to safeguard company assets and mitigate risk to the business and protect the business’ licence to trade.
Functional Capabilities
Sales team management
Customer relationships
Execution excellence
Coaching and team development
Operational efficiency
KBI
Sales Volume vs Target
Revenue vs Target
Outlet Volume Growth
Gross Revenue
Activated Customers Growth
Customer Loyalty Index (CLI)
RED Scores
RED & PDA adherence
Strike rate and call adherence
Asset verification
Skills, Experience & Education
Education
A formal qualification in Marketing, Sales, or equivalent
Experience
3 years front-line sales experience within a FMCG environment.
Team management experience will be an added advantage.
Skills
Coaches and mentors team members, providing opportunities for growth and development
Strong understanding of FMCG sales practices, RTM principles, and market execution standards
Resolves disputes equitably, finding common ground in challenging situations
Engages with a wide range of people and builds effective relationships within and outside the organization
Builds lasting relationships with customers and meets their expectations
Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports
Deadline:13th January,2026
go to method of application »
Apply via company website ( http://www.coca-cola.co.za ) or