Website Lesaka Technologies
Lesaka empowers underserviced Southern African consumers and merchants to fulfil their potential by delivering innovative financial services and other business services focussed on their specific needs.
Primary Focus
To design, build, and scale Lesaka’s Merchant division non‑field commercial acquisition channels by integrating digital (ecommerce & telesales) and physical (retail, wholesale, kiosks, marketplaces) routes to market into a unified, low Customer Acquisition Cost (CAC) distribution engine.
The role exists to prove scalable acquisition models, optimise conversion and activation performance, and establish commercially viable channel economics that reduce reliance on traditional field sales.
This is a founder‑mode execution role accountable for revenue contribution, acquisition cost discipline, activation quality, and channel performance visibility.
Key Responsibility Areas & Associated Tasks
Owned Direct Channels (Digital Acquisition Engine)
Launch and optimise ecommerce and digital commerce (e.g. WhatsApp & Social commerce) as both transactional and lead generation channels
Build and manage telesales conversion playbooks
Define assisted vs self‑serve acquisition flows
Own CRM routing, prioritisation, and funnel performance
Track conversion rates, CAC, activation, and early churn
Test messaging, offers, and onboarding journeys
Exit underperforming funnel components
Retail & Wholesale Distribution (Physical Access Engine)
Secure retail listings with strategic retailers and wholesalers
Structure revenue share, distribution, or embedded acquiring agreements
Secure and manage retail device listings
Drive sell‑through and activation performance
Develop wholesale distribution models targeting informal and hybrid markets
Design and deploy kiosk pilots using hub‑and‑spoke model
Launch and manage marketplace listings (Takealot, Amazon, Makro)
Monitor sell‑in, sell‑through, and activation economics
Structure defensible commercial constructs
Align retail and wholesale partnership designs to Alternative Distribution Payments strategic priorities
Present structured deal proposals to Executive Committee
Omni Channel Integration & Lifecycle Governance
Maintain a unified merchant acquisition funnel across all channels
Standardise onboarding and activation playbooks
Define clear handover processes to field or support teams
Establish channel‑level performance dashboards
Identify and remove friction in onboarding and activation
Commercial & Unit Economics Discipline
Own channel‑level CAC and blended CAC performance
Track channel revenue contribution
Improve conversion‑to‑activation ratio
Reduce time‑to‑activation
Monitor early churn and retention
Provide weekly and monthly performance reporting to the Executive Head
Pilot, Scale or Exit Decision Framework
Launch channel pilots with defined commercial success criteria
Conduct structured economic validation before scaling
Scale viable models responsibly
Exit or redesign underperforming initiatives
Inform long‑term structural decisions as channels mature
Key Competencies Required
Strong commercial acumen with the ability to understand and optimise financial drivers
Execution excellence with the ability to convert strategy into measurable outcomes
Data‑driven decision making using analytics to guide direction and priorities
Deep channel strategy and design capability for scalable go‑to‑market models
Strong stakeholder influence and cross‑functional collaboration skills
High operational rigour with disciplined process management
Adaptability and effectiveness in fast‑evolving business environments
Experience & Qualifications
Minimum Experience:
8–10 years’ experience in commercial distribution, GTM execution, or channel‑led acquisition roles
Proven experience building or scaling acquisition channels
Demonstrated understanding of conversion funnels and unit economics
Experience working across digital and physical routes to market
Hands‑on experience launching and optimising new commercial models and new channels
Preferred Experience:
Fintech, payments, telecoms, devices, or merchant services exposure
Experience operating in informal or township markets
Experience with CRM‑based lead management and reporting
Experience in retail distribution or wholesale sales models
Experience in eCommerce and Omni Channel
Qualifications:
Bachelor’s Degree in Business, Commerce, Marketing, Economics, or related field required
Postgraduate qualification (MBA or equivalent) advantageous
Closing Date 11 March 2026
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