Kimberly-Clark
The purpose of the Brand Manager role is to develop, manage and sustain a profitable brand / brand portfolio.
In this role, you will be responsible for the following actions:
Provide input into the brand strategy review (situational analysis) – Working closely with EMEA team
Responsible for developing Annual Brand Plan taking category, brand, consumer and customer priorities and objectives into consideration
Responsible for executing Marketing Plan, briefing and guiding the agencies to deliver effective marketing campaigns
Support the team in the creative development process for all ATL and BTL communication together with the various agencies. Give input into media planning and spend
Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
Partner with Shopper marketing agency & Category team to manage all the “Below the line” activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
Develop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans – working closely with Category & Trade team
Track, analyze and evaluate all brand initiatives to ensure business results are achieved and brand equity is maintained – Delivers agreed brand, and sector profitability targets
New product development & introduction (NPI – Project Management)
Ensures communication to all relevant stakeholders during projects
Ensures that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI’s and KC corporate compliance
Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses – Nielsen
Managing the research process where appropriate
Ensure administrative responsibilities to facilitate campaign execution are attended to (creation of purchase orders, arranging sample stock, managing/tracking spend and project tracking in relevant status meetings)
To succeed in this role, you will need the following:
JOB REQUIREMENTS
Marketing bachelor’s degree / IMM Diploma
2-3 years continuous job experience as Marketing Assist / Junior Brand Manager, in the FMCG industry
Exposure to and understanding P&L and ROI is critical.
Proven ability to develop strong working relationships, and to deliver business results.
Skills:
Analytical
Project management with strong time management
Strategy development and Planning implementation
Financial acumen: P&L; SKU profitability
Flexible with ideas within a changing work environment
Brand management: share, volume, NSV, OP, equity
Improving performance: Monitoring sales performance, identify and explore possible opportunities for growth
Experience with and knowledge of Digital Marketing landscape
Proficient in MS Office: Excel, Word, PowerPoint
Strong presentation skills
Research knowledge
Deadline:24th March,2026
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