Website Wilderness
We love what we do. And are always on the lookout for like-minded people who share our passion for conserving the wilderness. Each job plays a big part in our shared purpose: to increase the world’s wilderness, together. With operations in eight African countries, we offer a wide array of life-cha… read morenging career opportunities. We are the pioneering collective increasing the world's iconic wilderness, bringing guests to discover the beating pulse of Earth's ultimate, untamed places. With purpose at the heart of our culture, working for Wilderness is not just a job, and our successes have only been made possible thanks to the dedication and passion of our employees who continue to push the boundaries in conservation tourism. Combine this with the significant investment we make in training and mentoring our staff, alongside the generosity of spirit that they are so renowned for, it is not surprising that we continue to attract people from all walks of life to join our family and our journey to make a positive impact.
PRIMARY PURPOSE
We are seeking a skilled Technical Digital Copywriter who can translate complex concepts into clear, engaging, and accessible digital content that drives measurable performance. This role sits at the intersection of content, SEO and performance marketing, with a focus on producing conversion-led copy across digital channels to support B2C lead generation with a long sales cycle (average 8 weeks from enquiry to booking).
*This position is based in Cape Town or Johannesburg
Detailed Responsibilities
Content Creation & Optimisation
Write and edit high-performing digital content across websites, landing pages, and marketing channels
Develop SEO-driven long-form content, content hubs, and landing pages
Create conversion-focused copy for paid media, including PPC and paid social
Produce lifecycle content including email campaigns and lead nurture journey
Performance & Growth
Optimise content using data insights to improve engagement, rankings, and conversion
Refresh and enhance existing content to drive continuous performance improvement
Support A/B testing and messaging experimentation across channels
Technical Translation & Collaboration
Translate complex product and platform functionality into clear, user-focused messaging
Collaborate with marketing, product, and digital teams to align content with business objectives
Develop supporting documentation such as FAQs, guides, and feature explanations
SEO & Digital Best Practice
Structure content for search visibility, readability, and AI discovery
Apply keyword research and search intent to content development
Ensure all content aligns with brand voice, tone, and editorial standards
CANDIDATE PROFILE
Qualification:
Bachelor’s degree in technical copywriting or related performance marketing degree.
Experience:
5+ years proven experience in digital copywriting or content roles within performance marketing environments
Proven track record across SEO, paid media, and lifecycle marketing
Experience working with premium or luxury brands preferred
Skills:
Exceptional writing ability with a strong focus on clarity and persuasion
Strong understanding of how content drives performance across digital channels
Commercial awareness with the ability to create conversion-led messaging
Ability to interpret briefs, challenge thinking, and identify optimisation opportunities
Strong research, editing, and proofreading skills
Technical & Analytical Capability
Solid understanding of SEO principles, keyword strategy, and search intent
Experience writing for paid media and conversion-focused environments
Ability to use performance data (CTR, CPL, CPC, ROAS) to refine content
Familiarity with CMS platforms and tools such as Google Search Console, Ahrefs, or similar
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