Website Cell C
At Cell C, we know that because change is inevitable, growth is up to us. While some see change as taking a step back, we see it as a chance to take two steps forward. We believe in embracing change, willing it and being it. That is why since 1999, Cell C Limited has been a proudly South African Lev… read moreel 2 BBBEE customer-first mobile operator that promotes digital inclusion to enhance lives. As an enabler committed to bridging the digital divide in South Africa and ensuring that everyone enjoys the benefits of a modern connected world, we strive to give you world-class products and services to help you change your world. In 2020, we ranked the 19th Most Valuable South African brand in the BrandZ analysis, and as a testament to our focus on service excellence, we have won the 2018/2019 Ask Afrika Orange Index Award. We are committed to playing our part in transforming our society through education, gender empowerment, and digital inclusion initiatives. Our commitment to gender empowerment through our flagship programme Take A Girl Child To Work Day® has netted three Standard Bank Top Women Awards.
Purpose of the Job:
Cell C is a leading telecommunications company in South Africa committed to providing innovative solutions and exceptional service to our consumers (B2C) and businesses customers (B2B). Cell C is positioned as a Spirited Disruptor, and value integrity, transparency, honesty and simplicity.
The Senior Manager Digital Marketing is accountable for ensuring delivery of effective marketing strategies and plans for brand engagement and performance. The role will provide clear direction for digital marketing across the whole Cell C business, working in close coordination with the Brand Marketing, Retail Marketing, Consumer Marketing, Product and Omnichannel teams. Outputs include driving campaign strategies and plans to deliver overall brand and commercial goals within various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.
The role will be transformational and lead the acceleration required for Digital Marketing to becoming a leading competence within Cell C.
Main Responsibilities
Digital Marketing Management
Develop and drive the implementation of the overall digital marketing strategy for Cell C
Digital campaign strategy development and implementation across all aspects of brand and performance driven digital marketing
Lead digital media strategy, implementation and performance across all digital media types including organic (SEO), premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
Set and manage digital media and platform KPIs with the wider marketing team and media agencies
Collaborate closely with the media agency, and creative agency, as well as various functions within marketing and cross-functional business teams to develop campaign strategies, optimise media spend and maximise ROAS
Guide the creation of relevant digital assets such as, paid and organic digital media assets, campaign pages, blogs, press releases, and podcasts
Optimise content on owned digital platforms, including but not limited to Web, App, WhatsApp, USSD
Conceptualise and enhance customer experience across the entire digital journey, with strong focus on channel attribution and commercial conversion
Manage timeous delivery with various internal and external stakeholders, including various agency partners
Work closely with the digital development teams to ensure on-brand design, timeous uploading of campaign content, development of required functional components and accurate tracking of conversions
Digital Marketing Measurement, Targeting and Optimisation
Report and track performance against overall digital marketing KPIs
Direct digital channel tagging implementation and data layer implementation, as well as reporting dashboard development working with internal reporting resources and relevant agencies
Report on campaign performance and advise marketing and business stakeholders on improvements and optimisations
Build robust multi-channel attribution frameworks
Analyse traditional and digital consumer data and interpret findings for the purpose of ongoing audience definition and refinement
Ensure all digital advertising complies with viewability metrics, industry regulations and maintain brand integrity
Measure and optimise campaign content and conversion journeys on owned digital platforms
Team Leadership
Coordinate a cross-functional team that includes strategy, media, data, content and UX capabilities
Define clear roles, accountability, and agile ways of working.
Upskill teams continuously on platform changes, AI, privacy and new channels
Foster a performance culture with strong governance and feedback loops
Domain Leadership
Provide inspirational leadership and coaching across the Cell C organisation, as well as external partners and agencies to enable delivery of digital marketing, brand and commercial outcomes
Stay abreast of industry trends and advancements in the field of digital marketing and driving agency partners to deliver innovative solutions.
Drive breakthrough digital marketing innovation
Qualifications
Minimum Bachelor’s degree in relevant field (not limited to the below):
Bachelor of Commerce (BCom) in Marketing or Digital Marketing
IIE BCom in Digital Marketing
Bachelor of Arts (BA) Honours in Digital Marketing
Postgraduate Diploma in Digital Marketing
Experience:
8+ years relevant experience in:
Management of Digital Marketing strategy and campaigns across various physical and digital fulfilment channels.
Driving commercial and operational targets for the digital marketing domain – sales volumes, revenue, profitability, user experience quality measures, adoption of products and services
Creating strategic plans to win market share from competitors
Digital marketing and media performance metrics and analyses
Experience working with first- and third-party audience data sets, preferably in context of a Customer Data Platform (CDP)
Extensive experience in Google Marketing Cloud (GA4) and other Martech platforms such as a CDP and CMS
Capable of working in a complex organisation and able to build strong relationships and credibility across multiple levels both internally and externally
Apply via company website ( N / A ) or
cellc.simplify.hr