RCL Foods
Job Description
RCL Foods is recruiting for a driven, highly energized and customer focused Channel Representative within the baking business unit.
The suitable candidate will be required to address regular operational needs of customers and to monitor as well as to ensure improved route optimisation and driver efficiency.
This role will be based in Durban and reporting to the Sales Executive.
This role is a Permanent role.
Minimum Requirements
Education and Qualification:
Matric
Valid Driver’s License (Code 10) with PDP and Own Car
Experience and Training:
3 to 5 years’ experience in a sales function.
Driver salesman experience beneficial
Duties & Responsibilities
Ensure efficient and cost-effective product distribution
Ensure driver teams deliver according to mapped and optimised routes
Ensure all new and old customers are plotted on the GPS system
Ensure orders are geared towards improving truck utilisation and loaves/km
Ensure balancing of orders placed, delivered and returned
Monitor driver orders for informal trade customers daily
Monitor and track returns daily
Craft and action plans to drastically improve returns
Submit sales figures from drivers daily
Ensure driver teams’ sales are in line with sales targets
Source and distribute of key trade intelligence
Provide actionable plans for improvements and combating competitor activities
Ensure the capturing and allocation of all customer details
Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts
Ensure driver competency and delivery time management
Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence
Employ efficient route riding system to see all customers within each month
Evaluate on-the-job performance, and provide training on shortfalls identified
Monitor Trade Prices
Submit weekly price surveys for informal trade customers
Monitor RSP’s and execute pricing strategy, policy and mandate
Build long standing relationship with customers
Increase sales volume and market share in General Trade stores
Develop a strategy with Informal Sales Representative to gain new business
Handle customer complaints and queries
Ensure merchandising to the company’s standards
Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions
Ensure the customer needs are met within a viable business framework
Provide a link between customers and drivers for a seamless transition of products
Provide key trade intel and address regular customer service requirements
Deadline:22nd May,2026
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