Website MTN
MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital s… read moreervices to markets across Africa and the Middle East. Through our extensive investment in advanced communication infrastructure over the past two decades, the talent and experience of our people, as well as the strength of our brand, we have grown to now have a presence in 24 countries, connecting over 231.0 million people. We offer an integrated suite of communications products and services, including traditional mobile voice and data, digital and mobile financial services as well as enterprise services. MTN continues to believe in the investment potential of emerging markets and thus deliver quality services that respond to our customers’ present and future needs. Every initiative undertaken, every innovative stride made, every award-winning product developed, is aimed at making our clients’ lives a whole lot brighter, as we lead the delivery of a "bold, new Digital World”. MTN Group Limited Innovation Centre 216 14th Avenue Fairlands
Key Activities & Responsibilities
Strategy Development and Execution
Support the development and execution of localized marketing strategies for the region to drive market share growth, customer loyalty, and NPS improvement.
Collaborate with the central B&M team, regional leadership, and BU stakeholders to adapt and implement GTM strategies aligned with local market dynamics.
Deliver localized Go-To-Market (GTM) plans for B2C (prepaid, postpaid, residential, fintech, youth) and B2B segments, ensuring alignment with central strategic goals.
Drive the execution of regional media planning and buying, sponsorships, and events, ensuring compliance with central direction.
Implement digital marketing and social media campaigns tailored to the regional audience while adhering to central guidelines.
Identify key drivers of NPS in the region and execute plans to address improvement opportunities.
Ensure brand governance, compliance, and alignment with central B&M guidelines across all regional marketing initiatives.
Regional Marketing Delivery Leadership
Analyze marketing data and metrics such as NPS, brand health, and campaign performance to inform decision-making and improve outcomes.
Lead the regional marketing team in the execution of GTM plans and trade marketing initiatives, ensuring comprehensive marketing support for consumer, enterprise, residential, and fintech business units.
Implement trade marketing initiatives to enhance product visibility and drive measurable outcomes such as revenue, customer acquisition, retention, and brand health in the region.
Coordinate the planning and execution of regional sponsorships, events, and PR efforts to build brand affinity and foster community engagement.
Work collaboratively with cross-functional teams, including customer experience (CX), to integrate customer insights into marketing plans and initiatives.
Maintain and develop strong media, PR, and corporate affairs relationships within the region to enhance the visibility and reputation of MTN.
Promote awareness and visibility for MTN’s local CSI initiatives to strengthen community connections.
Define, monitor, and report on KPIs for regional marketing activities, ensuring alignment with central targets and continuous
Key Activities & Responsibilities
Financial Management and Cost Control
Ensures proper and efficient utilisation of marketing budgets allocated to the Region.
Develop and manage project initiative budgets in line with business objectives
Manage and optimise and communicate the budget, expense report, ensuring that all expenditure is in line with the budget.
Monitor costs and determine initiatives to optimize resources. Ensure cost effectiveness by maximising cost/benefit ratios.
Identify opportunities to generate additional revenue.
Oversee media planning and buying for regional campaigns, optimizing reach and ROI.
Governance, Policies and Procedures
Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods
and standards in place in alignment with aforementioned.
Ensure brand governance, compliance, and consistency across regional marketing initiatives.
As part of a governance forum/ interlock, participate in regular alignment meetings or collaborative platforms to share insights
between central and regional teams. Review regional adaptations to ensure consistency with national strategies.
Empower regional marketing team to execute GTM activities but ensure they align with central branding and strategic guidelines (e.g.
Central Team provides a toolkit, Regional Teams use the toolkit to create localized variations).
Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage
impacts on resources, cost and productivity
Continuous Improvement
Drive best practice, continuous improvement and innovation at process and procedure level within Regions Marketing Operations.
Ensure that the relevant analysis of market knowledge, trends and competitive information is gathered and assimilated.
Initiate change to continually improve all aspects of service delivery and drive continuous improvement as an important element of service delivery.
Key Activities & Responsibilities
People and Culture Management
Lead, mentor, and manage segment teams providing coaching, guidance, and performance evaluations.
Develop and maintain a high-performance team that consistently meets or exceeds targets. Review the team’s performance against
agreed KPIs and drive plans for improvement.
Foster a culture of collaboration, continuous improvement, and customer-centricity within the team.
Set integrated goals and objectives for the team in order to achieve a future-focused, future-fit high-performing organisation.
Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors.
Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
Set KPIs and provide regular performance feedback through a well-defined and implemented performance review programme.
Develop and implement a training plan to build and develop skills within the team.
Enable and model healthy employee relations and collaborative teamwork.
Manage diversity, develop, and embed an Employment Equity plan for the business area.
Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees’ behaviour
Education, Skills and Experience
Education
4-year tertiary qualification in relevant or related field
Experience
Min 5 years of experience in Brand and Marketing
Proven experience in executing Go-To- Market (GTM) strategies for B2C and B2B segments.
Experience managing trade marketing, sponsorships, events, and digital marketing initiatives.
Demonstrated ability to manage regional marketing operations and align activities to central strategies.
Industry experience in telecommunications or a related sector is preferred.
Worked across diverse cultures and geographies advantageous
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Apply via company website ( http://www.mtn.com ) or