Website AfroCentric Group
AfroCentric Investment Corporation Limited ("AfroCentric”) is a black-owned, investment holding company which is substantially invested in healthcare. AfroCentric was established in 2008 and is listed in the healthcare sector on the JSE. Through its operating subsidiaries, AfroCentric provides… read more health administration and health risk management solutions to the healthcare funding industry. In addition, AfroCentric provides a range of complementary services to its traditional medical scheme clients as well as a portfolio of healthcare-related enterprises. These services include IT solutions, transactional switching and specialised disease management. AfroCentric acquired a 100% interest in Pharmacy Direct, a courier pharmacy; 100% of Curasana, a pharmaceutical wholesaler; and a 26% stake in Activo Health, a southern African distributor of generic medicines as well as complementary nutraceutical products effective 1 August 2015. These acquisitions should not only improve the Group’s earnings, but will provide greater access to the wider healthcare delivery value chain and greater visibility in the relevant markets. Sanlam Limited concluded its acquisition of a 28.7% stake in ACT Healthcare Assets, a wholly-owned subsidiary of the Group, subsequent to year-end. This strategic alliance with one of the country’s foremost financial institutions will enhance the Group’s marketing and distribution initiatives and position certain divisions within the Group on an improved growth path. Growth and diversification outside South Africa has always been a strategic imperative. Medscheme has a presence in Botswana, Namibia, Swaziland, Kenya and Zimbabwe, and through its business process outsourcing centre in Mauritius provides services to several large European and UK-based health insurance companies. AfroCentric seeks to invest in related businesses that demonstrate prospects for growth, while contributing to the sustainable health and welfare of South African communities. Medscheme is the Group’s largest subsidiary and is one of South Africa’s largest medical scheme administrators and managed care providers. Founded over four decades ago, Medscheme has more than 3.2 million lives under management through its 15 client medical schemes in South Africa. It is the largest black-owned medical scheme administrator, with a national footprint of 16 offices in all the major centres in South Africa, employing over 3 000 staff. In striving to achieve its vision of "facilitating the delivery of sustainable healthcare services” AfroCentric continues to provide the healthcare sector with practical strategies for expanding the membership of its medical scheme clients, and new initiatives that promote more efficient and effective patient care and treatment management. Florida North, Johannesburg, Gauteng
About the job
We’re looking for more than just a wordsmith.
We want a sharp, strategic thinker who understands that great copy doesn’t start with clever lines – it starts with insight, audience empathy and a clear communication challenge to solve.
You’ll thrive in this role if you:
Are as comfortable cracking campaign ideas as you are writing polished long- and short-form copy.
Can unpack a brief, spot the strategic gap, and shape an idea that truly answers the need.
Love partnering with designers, strategists and client leads to build integrated creative solutions.
Can find the heart of a message and express it clearly, compellingly, and appropriately for the platform.
Can balance blue-sky thinking with careful crafting – and confidently drive a project from idea to execution.
Work just as well in a team as you do independently – able to own a concept, drive the thinking, and deliver.
Key Responsibilities
Interpret creative briefs with a strategic lens, identifying the business problem or communication need before jumping to execution.
Develop and drive campaign ideas from initial concept through to final rollout – across brand, digital, print, video and social.
Write across formats and tones – from emotive scripts, positioning lines and campaign messaging, to digital banners, website copy, thought leadership and more.
Collaborate with designers and strategists to ensure ideas are strong, integrated and insight-led.
Balance creativity with consistency, ensuring tone and messaging align with brand guidelines while still pushing boundaries.
Take ownership of your work – proactively managing deadlines, feedback and multiple projects at once.
Key Skills and Experience
5–7 years’ copywriting experience in a creative agency, brand studio or similar strategic environment.
A strong portfolio that demonstrates conceptual thinking, brand storytelling and platform versatility.
Ability to interpret briefs, extract key insights, and craft ideas that connect with the intended audience.
Confident in writing across traditional and modern platforms – from brochures, annual reports and long-form content, to social media, web, and video scripts.
Exceptional command of language, grammar and tone – able to flex writing style based on purpose and audience.
Skilled at presenting and defending your thinking in a collaborative environment.
Comfortable working independently or as part of a creative team.
Bonus: experience in financial services, healthcare, or other complex sectors is a plus (but not essentia
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Apply via company website ( http://www.afrocentric.za.com/ ) or