Website iStore
iStore is the home of everything Apple, and Africa’s largest Apple Premium Reseller. With a retail footprint of more than 30 physical and online stores across Africa that provide expert advice, Apple Authorised Repairs, Business, Education, training and technical support for anything and everythin… read moreg Apple.
Job Description
iStore Business is seeking a strategic B2B Marketing & Communications Lead to own and drive the enterprise marketing function. This role is responsible for defining how iStore Business shows up in the market — shaping positioning, messaging, go-to-market narratives, and thought leadership that aligns with complex B2B buying environments and longer sales cycles.
The successful candidate will act as the primary marketing interface for Enterprise and SME stakeholders, working closely with sales leadership to ensure marketing activity is directly aligned with pipeline priorities and commercial objectives. This is a strategic role with execution-level accountability.
Key Responsibilities
B2B Strategy & Positioning
Develop and own the B2B marketing and communications strategy
Define value propositions, messaging frameworks, and narrative pillars
Ensure messaging reflects enterprise customer needs, complex buying groups, and longer sales cycles
Translate business strategy into clear, market-facing communications
Campaign & Go-to-Market Leadership
Lead the development of B2B go-to-market narratives for campaigns and initiatives
Partner with sales leadership to align marketing activity with pipeline priorities
Provide clear briefs and strategic direction to the central marketing team for campaign execution
Ensure consistency and quality of messaging across all channels
Own & Implement end-to-end all marketing campaigns including taking point on compiling briefs and working with relevant agencies or other stakeholders to ensure timeline delivery
Provide detailed campaign reporting whether digital or other to show clear impact and results
Thought Leadership & PR
Own the thought leadership strategy, including executive positioning
Identify themes and topics where the business can credibly lead industry conversation
Work with internal stakeholders and external agencies to secure appropriate PR exposure
Support spokesperson identification and messaging for media engagement
Digital & LinkedIn Communications
Define LinkedIn and social communications approach (brand and leadership voices)
Establish content pillars and governance to ensure insight-led, not promotional, content
Guide tone of voice and messaging for B2B audiences across digital channels
Champion the implementation and execution of all digital marketing elements, including detailed reporting on results
Stakeholder & Relationship Management
Act as the primary marketing interface for Enterprise and SME stakeholders
Partner closely with Sales, Product, and Services teams to ensure alignment
Manage agency and partner relationships
Success Measures
Clear, documented B2B messaging and positioning frameworks in place
Improved satisfaction from Enterprise stakeholders regarding marketing support
Increased consistency and quality of enterprise-facing communications
Stronger thought leadership presence and relevant PR coverage
Clear alignment between enterprise marketing activity and sales priorities
Proven results through relevant reporting
Experience Required
Proven experience in B2B and enterprise marketing and communications
Strong background in positioning, messaging, and narrative development
Experience supporting complex, solution-led sales environments
Demonstrated ability to work at both strategic and execution-briefing levels
Comfortable influencing senior stakeholders across sales and leadership teams
Preferred
Experience with thought leadership, PR, and executive communications
Background in technology, enterprise IT, or Apple ecosystem environments
Familiarity with B2B digital marketing, particularly LinkedIn strategy and content governance
Experience within or marketing to Financial Services, Healthcare, Education, or Creative industries
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