Flash Group
Job Role:
We are looking for a Brand Manager who will drive all brand and marketing activities for Flash products and services within owned and/or partner channels.
Responsibilities:
Brand strategy and planning
Contribute to the development of annual marketing strategies and plans.
Contribute to the development of relevant brand and product strategies across relevant channels
Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies
Campaign design, management and execution
Custodian or co-custodian of particular products/channels
Develop & launch product and brand campaigns, in line with the product & brand strategies
Write strategic and creative briefs and evaluate creative work against the brand strategy and brief.
Build effective brand messaging with unique selling propositions
Work with relevant stakeholders and channel managers to execute product/brand campaigns across relevant channels
Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance.
Responsible for media decisions and implementation
Work with external partners and internal stakeholders to co-create marketing content
Enhance product/brand awareness on digital, social and events platforms.
Accountable for budget management and the delivery of KPIs and agreed targets.
Market Research and Analysis
Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
Field visits/survey to understand routes to market and customer better
Uncover and share market intel & research competitors to be proactive & market-responsive
Stakeholder Management
Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
Regular updates and reports to division GMs and marketing leads.
Requirements
A Bachelor or post-graduate degree/diploma in Marketing or related would be advantageous.
A minimum of 4+ years brand management/relevant advertising/marketing experience.
Portfolio of work on one or more products/brands.
Experience working with – briefing and guiding – creative teams.
Experience working in a fintech company
Cross-industry experience
Channel marketing
Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
Experience using eMarketing software and Google Analytics
Experience integrating AI tools into workflow.
Competencies:
Creative strategic thinker – able to address and solve problems both logically and creatively
Confident communicator – can effectively communicate with and present to internal & external stakeholders
Analytical thinker – intent on analysing a situation to identify challenges & present relevant solutions
Adaptable – able to change in a dynamic environment that isn’t always predictable; able to work both independently and as a part of a team with a common goal
Flexible – willing to be flexible in their job role and work across disciplines to get things done
Approachable – communicates respectfully and maturely to rally support and cooperative behaviour,
Open and fuelled by curiosity – open to new ideas, viewpoints and ways of working; different people, circumstances, cultures
Works collaboratively – strong belief in the power of collective thinking and input to drive approach and outcomes
Gets hands dirty – Likes to take initiative, identify opportunities and solve problems, from start to finish
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