Website Ford Motor Company of Southern Africa
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadersh… read moreip positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Job Description
Brand responsibility (post ) for respective vehicle portfolio (product lines) in Africa Direct Markets – including overall strategy for current products, product launch, cycle plan actions, support for forward model programs, competitor analysis, model year pricing and revenue management)
Responsibilities
What you’ll do:
Product Lines: TBD
Lead source for Competitive Intelligence, Customer Insights and Market Studies to support current and forward model strategy.
Develop suitable strategy and brand plans for portfolio including ongoing revenue improvements (SIP/SVP New Product Requests, Vehicle Personalization opportunities, Mix Management).
Support Product Marketing with development of Market Equations (Price, Volume, Mix) throughout the GPDS milestones prior to Program Approval.
Lead Brand Marketing inputs to launch process including pricing, wholesale guide, launch mix and brochure approvals from Program Approval to Job#1.
Lead in proposing pricing strategy for portfolio, assessing impact on volume, product specification, variable marketing, revenues and brand. Key post events: Launch Readiness, SoMP Updates, Job#1 pricing and MY pricing.
Interface with LVEA requirements to ensure availability of PP / MP1 units when and if required
Provide input to Volumes Planning (FPV) development to support cycle plan updates.
Support Order Guide/PCV development, Brochure/website approval and wholesale deck development.
Approve technical product information in brochures and websites.
Deliver on portfolio complexity reduction and revenue/profit increase.
Coordinate and manage fixed marketing / Co-Op and market view platform.
Interface with Distributors in Africa on regular intervals to develop / align on all product related discussions, product life cycle planning, product optimization, pricing strategies and volume discussions developments
Position Communication and Working Relationships:
Internal:
Interface with Product Marketing, Sales Managers, Portfolio Strategy, PD, FCSD (VP), Pricing, Sales – Production Planning, GTS, Global and Marketing Comms.
External:
Interface with Distributor Product & Brand Team, Sales Team, Sales & Marketing Management team.
Performance Measures / Success Criteria:
Timely launch of new products
Distributor satisfaction on product planning process / interface
Closure of product actions (from Product Committee)
Mix and Segment share improvement
Complexity Reduction (in line with Global Guidelines)
PCV take-rate
Cost reduction through feature / spec rationalization.
What you’ll bring:
Knowledge and understanding of marketing frameworks.
Able to work with a diverse group and understand needs of our diverse customer base
Analytical thinking, strong conceptual skills, pragmatism and organizational abilities
Strong verbal and written communication skills to present data and recommendations effectively and efficiently
Ability to develop and maintain strong working relationships, elicit support and cooperation from a wide variety of sources, including many departments within the business
Language – Fluent in English
Sound working knowledge of Microsoft Office tools
Comprehensive capability with Microsoft Office Suite
Ability to develop processes and procedures to deliver on improvements
Qualifications
Your background:
Bachelor’s in business from a reputable university.
Automotive industry experience
Business plan development and implementation experience
Retail automotive experience is a plus
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