Website The South African Breweries (SAB)
The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer. For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy… read more. The company operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion litres. Its portfolio of beer brands meets the needs of a wide range of consumers and includes some of the country’s most popular beer brands Ânamely Carling Black Label, Hansa Pilsener, Castle Lager, Castle Lite and Castle Milk Stout. SAB also owns a hop production company, The South African Breweries Hop Farms (Pty) Ltd; a barley farming company, The South African Breweries Barley Farms (Pty) Ltd; a barley malting company, The South African Breweries Maltings (Pty) Ltd; and a 60% share of the metal crown manufacturer, Coleus Packaging (Pty) Ltd. As South Africa’s leading brewer, SAB is committed to promoting responsible alcohol consumption – both inside and outside the company. As a subsidiary of AB InBev, it subscribes to the Group’s Alcohol Framework and has a comprehensive Code of Commercial Communication in place. SAB also actively seeks to encourage collaboration across the areas of education, access to information, law enforcement and parental involvement to encourage responsible alcohol behaviour. Having adopted its first equity policy as early as 1971, SAB has been a pioneer for change in South Africa. In 2009, SAB tabled its trailblazing broad-based black economic empowerment transaction, SAB Zenzele. Through its various corporate social responsibility programmes, SAB actively invests in community partnerships and works tirelessly at socio-economic and enterprise development initiatives to build a stronger South Africa. The South African Breweries 65 Park Lane Sandown Sandton
Key Responsibilities & Competencies
Become a brand expert aligning with ABInBEV Insights department and external research hubs in order to fully understand category environments in the market.
Perform internal and external brand investigation both locally and globally to gather learnings and formulate best practice.
Leverage ABInBev technology stack to uncover consumer insights and trending topics.
Identification and understanding of consumer segmentation and occasions-based insights.
Identifying opportunities for quick actionable insights and ideas.
Helping ideate and brainstorm creative ideas through the support of data and insights.
Brand custodian responsible for by ensuring insights and information supplied relates to passion points, drivers and areas of focus in order to provide relevant and insightful value.
Create alignment across multiple draftLine & Co departments to ensure insights are driving data lead creativity.
Understand latest industry changes and trends, innovate and optimize on existing templates in terms of data visualisation, analysis and presentation design.
Perform several projects at the same time and consistently improves on the quality per project through innovative ways to present work and challenging the status quo. Tracks timesheetsconsistently and accurately.
Insights and recommendations should be applicable to multiple brands and effect assigned brand performance across traditional and digital channels.
Be able to interpret briefs beyond their words and provide a detailed report which contributes to the brand’s objectives and KPIs, in a timeous manner, whilst understanding brand partners’ deeperand unsaid needs.
Innovate on ways in which the tools can be used to uncover valuable insights for the business. Regularly look at updating queries and improving syntax to increase mention count and accuracy ofdata.
Understanding the full 1YP, brand purpose and Jobs to be done for the assigned brands.
Be a crucial member in team and department-wide routines with consistently valuable input which aligns to the session’s objectives. Takes an active role in driving brands forward in adopting insights which impact the JTBD in the assigned 1YP in a way which is aligned to current consumer needs.
Collaborate efficiently with all team members, through mutually beneficial ways of working. Combines feedback with their own ways of thinking to create compelling reports.
Innovate on existing plans and identify potential gaps which can be solved within existing plans.
Understand latest industry changes and trends, innovated and optimize on existing templates in terms of data visualization, analysis and presentation design.
Displays developed problem-solving skills that allow them to analyze data and interpret data from multiple perspectives to offer customized insights and learnings that drive tangible change for thebrands they work on.
Displays clear signs of self-awareness, such as the ability to approach conflict management objectively. Has the ability to reflect on how their actions and interactions impact others. Effectivelycommunicates concerns and offers opportunities for engagement on issues.
Maintain relationships with key brand stakeholders within the brand portfolio that position them as a strategic resource leveraged to inform and guide key decisions. Act as a trusted resource that contributes to cross-department collaboration.
Main Outputs
Timesheets completed weekly
Research Dashboards
Research reports
Instant insights/ quick-turn trends and ideation
Report collaboration with Brand Intelligence and Digital Strategy
Cultural Calendar
Qualifications/ Experience
Matric
(Higher Certificate/Diploma) or relevant tertiary qualifications / certifications
4+ years either insights analysis / strategy / research – key being the ability to interpret dataand identify trends and insights
Knowledge and experience using research and reporting tools to drive consumer insightsidentification and understanding
Understanding of research techniques and frameworks with the ability to apply them in anagile environment
Ability to interpret and communicate data and research across the marketing departmen
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Apply via company website ( http://www.sab.co.za/ ) or