Publicis Groupe
Overview
We’re looking for a Data Analyst to join our growing Digitas and Commerce capability team. This role is ideal for someone who is passionate about data storytelling, customer behaviour, and digital performance. You’ll work across a variety of clients and industries, helping to unlock insights that drive smarter marketing and commerce strategies.
Responsibilities
Monitor and analyse performance data across digital channels (media, CRM, site, social, email).
Build and maintain dashboards and recurring reports using tools like Tableau, Google Data Studio, or similar.
Translate complex data sets into actionable insights and strategic recommendations.
Support campaign lifecycle with measurement planning, reporting, and optimisation.
Collaborate with cross-functional teams (strategy, media, creative, tech) to integrate data into broader solutions.
Assist in database setup, schema design, and query writing (SQL/MySQL).
Ensure data processes are efficient, accurate, and aligned with privacy regulations (POPIA, GDPR).
Contribute to the development of data-led strategies for Digitas and Publicis Groupe clients.
Stay current with industry trends, tools, and emerging technologies including generative AI.
Day-to-day, your role includes:
Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
Communicating with clients regularly on scheduled deliverables and ad-hoc requests
Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
Identifying nuances in data to optimise our clients’ business
Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
Expanding industry knowledge and relevant skillsets through internal training, including leveraging responsible AI and aligned Digitas and Publicis products
Qualifications
3–5 years of experience in data analysis, digital marketing, or CRM.
Bachelor’s degree in a relevant field (e.g., Data Science, Marketing, Statistics, Computer Science).
Passion for digital marketing and emerging trends in the digital landscap
Proficiency in SQL, MySQL, and data visualisation tools (e.g., Tableau, Power BI).
Familiarity with cloud platforms (Google Cloud, Azure) and marketing automation tools (e.g., Salesforce, Marketo).
Strong analytical mindset with problem-solving skills and attention to detail.
Experience with generative AI tools (e.g., ChatGPT, Gemini, DALL·E) is a plus.
Excellent communication and collaboration skills.
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