Digital Ad Operations Specialist

The Digital AdOps resource within the Absa Africa Regional central hub will act as a central governance and quality control lead across all campaigns in the 9 markets. This role is responsible for managing campaign intake via Powerhub, enforcing gold standard guidelines for campaign setup, taxonomy, tagging, and tracking, and implementing a strict pre-launch QA process to ensure all campaigns meet required standards before going live. The resource will oversee tagging and measurement frameworks, validate that campaigns are correctly structured to feed into Datorama for accurate, centralised reporting, and conduct periodic audits to maintain data integrity and consistency. Acting as an escalation point for complex technical issues, they will provide targeted support where needed, while enabling and guiding markets to own execution, ensuring scalable, standardised delivery without becoming a bottleneck

Overview

Key Operating Principle

This role functions as a central control tower, not a full execution layer.
Markets / Agencies: Own setup, trafficking, and activation
Central AdOps: Owns governance, QA, validation, and data integrity

Responsibilities

Central Governance & Standards Ownership

Act as the central authority for AdOps standards across all 9 markets
Define and enforce gold standard guidelines for campaign setup, taxonomy, tagging, and tracking
Maintain and evolve frameworks to ensure consistency and scalability across markets

Campaign Intake & QA Control (Powerhub-Led)

Manage campaign intake via Powerhub, ensuring briefs are complete and meet required standards before progressing
Implement a strict QA gate:
No campaign goes live without AdOps validation

Conduct pre-launch QA on:

Campaign setup and structure
Naming conventions and taxonomy
Tagging and tracking implementation
Prioritise QA based on market importance and campaign complexity

Tagging, Tracking & Measurement Oversight

Define and govern tagging frameworks and tracking requirements across all markets
Validate that campaigns are correctly tagged and aligned to measurement standards
Do not execute tagging for all campaigns, but audit and approve implementation
Intervene directly only in complex or high-risk cases

Data Integrity & Datorama Enablement

Ensure all campaigns are correctly structured to feed into Datorama for centralised reporting
Validate data flows and flag discrepancies or gaps
Work with markets and analytics teams to resolve data issues
Focus on data integrity assurance, not full reporting ownership

Exception-Based Troubleshooting & Escalation

Act as the escalation point for critical AdOps issues
Provide hands-on support for:
Complex tracking setups
Platform or integration issues
High-priority campaign risks
Avoid becoming the default execution layer for all markets

In-Flight Audits & Quality Monitoring

Conduct periodic audits of live campaigns (not continuous monitoring of all campaigns)
Identify deviations from standards and enforce corrective actions
Focus on risk-based monitoring rather than full operational oversight

Market Enablement & Accountability

Provide clear guidelines, templates, and playbooks to markets and agencies
Train and upskill teams to improve first-time-right execution
Reinforce that:
Markets/agencies own campaign setup and activation
AdOps owns validation, governance, and escalation

Qualifications

Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field
Minimum of 4–6 years’ experience in Digital Ad Operations, Campaign Management, or AdTech environments
Proven experience working with major digital platforms (e.g. Google Marketing Platform, Meta, DV360, Campaign Manager)
Strong understanding of ad serving, trafficking, and campaign lifecycle management
Hands-on experience with tagging and tracking frameworks (e.g. Floodlight, pixels, UTM structures)
Experience working with data visualisation and reporting tools, particularly Datorama (or similar platforms)
Familiarity with QA processes, taxonomy frameworks, and governance structures across multiple markets
Experience working in a regional or multi-market environment is highly advantageous
Experience working with Adobe Analytics, GA4 (Google Analytics 4), Cardinal, or similar analytics and measurement tools

Additional information

Strong attention to detail with a focus on data accuracy and quality assurance
Analytical and data-driven mindset with the ability to interpret campaign performance and identify insights
Ability to enforce processes and governance while maintaining collaborative relationships with markets and agencies
Excellent problem-solving skills, particularly in troubleshooting complex tracking and platform issues
Strong understanding of data flows, integrations, and campaign measurement frameworks
Ability to prioritise tasks based on business impact and campaign complexity
Confident communicator with the ability to train, guide, and influence stakeholders across multiple markets
Experience with campaign intake/workflow tools (e.g. Powerhub or similar systems)
Proactive mindset with the ability to identify risks and implement preventative solutions
Strong organisational and time management skills in a fast-paced environment
Ability to operate strategically (governance and oversight) while providing hands-on support when required

Apply via company website ( ) or

careers.publicisgroupe.com