Website Sun International
The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well loc… read moreated casinos, and some of the world’s premier resorts. Our destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service. Today, Sun International is one of Africa’s largest tourism, leisure and gaming groups and operates or has an interest in a total of 18 resorts, luxury hotels and casinos. Our entry into Latin America began in Chile in 2008 and has been a success story for the Group, giving us the track record and confidence to look for more opportunities that offer gaming opportunities in the region. Sun International’s Latin American portfolio (Monticello Grand Casino in Chile, the Ocean Club Casino in Panama and the Sun Nao Casino in Colombia) has now been merged with the casino and hotel portfolio of Chile-based leader in the gaming and entertainment industry, Dreams SA, making it the largest gaming company in Latin America with operations in Chile, Peru, Colombia and Panama. Our approach has been to differentiate our hotels, resorts and casinos in architecture, service, experience, location and the mix of entertainment and activities. Creating lasting memories for our guests and customers is a core part of our DNA. We’ve created some the world’s most iconic hotels from The Palace of The Lost City at Sun City to The Table Bay Hotel in Cape Town. The creative architecture of these properties and the blending of their designs with their local environment make each property unique. We are committed to the development of all our employees and we make sure that equal opportunities and economic empowerment form the backbone of our human resource practices. 6 Sandown Valley Crescent, Sandton Gauteng, South Africa
Job Description
The Marketing Manager – Gaming is accountable for shaping and delivering the end-to-end marketing strategy for Sun International’s land-based casino portfolio.
This role drives commercial performance by developing compelling gaming propositions, leading integrated campaigns, and optimising customer engagement to grow revenue, footfall, and market share across iconic destinations.
Core behavioural and Technical / proficiency competencies:
Gaming Marketing & Promotions
Campaign Management
Customer Segmentation & CRM
Digital & Omnichannel Marketing
Data Analytics & ROI Optimisation
Commercial Acumen
Strategic Thinking
Collaboration & Influence
Execution & Accountability
Customer-Centric Mindset
Matrix Leadership
Job Requirements
Bachelor’s degree in Marketing, Commerce, Communications, or related field required.
Postgraduate qualification in Marketing, Business, or Commerce highly advantageous.
10+ years’ marketing experience within gaming, hospitality, retail, leisure, or entertainment environments.
Minimum 3–5 years’ experience in an executive or head of function role.
Proven track record in campaign management, promotions, and customer engagement strategies.
Experience with customer segmentation, loyalty programmes, and CRM (advantageous).
Data-driven mindset with strong analytical and problem-solving skills
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Apply via company website ( https://www.suninternational.com/ ) or