Publicis Groupe
Overview
The hybrid media strategist is a data-driven, insights-led and creatively curious thinker who plays a critical role in shaping integrated media strategies across digital and traditional channels. This role goes beyond execution and requires strategic ownership, confident client engagement, and the ability to translate business objectives into effective, measurable media solutions.
As a hybrid strategist, you will be expected to take accountability for portions of client portfolios, contribute meaningfully to strategic thinking, and collaborate closely with specialists, planners, buyers, analytics, and creative teams. You will demonstrate growing leadership, sound judgment, and a strong desire to continuously learn and elevate the work.
Some flexibility to work outside standard hours may be required at key campaign moments.
Responsibilities
Strategic Leadership & Thinking
Demonstrate passion, care, and strategic ownership for the brands within your portfolio
Develop integrated hybrid media strategies across digital and offline channels aligned to business objectives and KPIs
Translate audience, market, cultural, and data insights into clear media recommendations
Evaluate media opportunities, new platforms, and partnerships to unlock growth
Deliver incremental media improvements informed by post-campaign analysis, audits, and learning agendas
Planning, Execution & Delivery
Produce media strategies, channel frameworks, and media plans aligned to approved KPIs
Work closely with media buyers and ad operations teams to ensure smooth, accurate execution within deadlines
Follow and uphold ad operations and taxonomy processes to ensure operational excellence
Manage budgets carefully, mitigating risk of under- or over-spend
Measurement, Analytics & Optimisation
Collaborate with analytics, data science, and reporting teams to deliver timely dashboards and reports
Interpret campaign performance and translate data into clear insights and recommendations
Contribute to post-campaign analyses, learning summaries, and optimisation direction
Support the evolution of measurement approaches including attribution, MMM inputs, and brand lift
Collaboration & Stakeholder Management
Work collaboratively with communications strategists, planners, buyers, creatives, and analysts
Build strong working relationships with media owners, agency partners, and internal stakeholders
Participate confidently in client meetings, status updates, and strategic presentations
Resolve media-related challenges with a solution-oriented mindset
Thought Leadership & Reputation
Contribute to case studies, award entries, and internal best-practice documentation
Support the agency’s strategic reputation through high-quality thinking and delivery
Contribute to thought leadership initiatives, POVs, or industry learning where required
What an Average Week May Include
Attending strategic briefings, integration sessions, and client status meetings
Writing and presenting internal briefs across all digital disciplines, monitoring progress, directing optimisation changes, avoiding under/over-spends and providing insight to post campaign reports
Developing and presenting media strategies and recommendations
Reviewing audience, market, and platform insights
Collaborating with buying, ad ops, analytics, and creative teams
Reviewing live campaign performance and optimisation recommendations
Supporting reporting, proof of flighting, and post-campaign reviews
Engaging with research tools, dashboards, and planning platforms
Qualifications
Degree or diploma in Marketing, Media, Communications, or a related field or relevant experience
Relevant digital and media certifications (e.g. Google, Meta, platform fundamentals) preferred
5+ years’ experience in media strategy or planning, ideally within a media agency environment
Exposure to both digital and ATL media channels
Experience working with multiple stakeholders and client portfolios
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