Website Capitec Bank
Capitec Bank is a South African commercial bank. As of February 2017 the bank was the third largest in South Africa with 120,000 customer opening new accounts per month. To simplify banking, we’ve developed an all-inclusive banking solution. Global One is the one solution that enables you to trans… read moreact, save and access credit in realtime. We also believe in harnessing the power of technology to make each interaction easier and simpler. We do everything we can to ensure that our clients have access to transparent and affordable banking services. When you bank with us, there are no hidden costs. We’re committed to making sure that you have a clear understanding of exactly what you're paying for. Why shouldn’t you have access to your cash when and where you want it? Whether you prefer Remote Banking, ATM transacting, drawing cash from tills at your local supermarket or coming into one of our branches, the way you access you cash is entirely up to you.
Purpose Statement
To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.
To advise and direct the creation of marketing programs that align with the business’s strategic direction.
To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.
Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement
Experience
Minimum:
5+ years product marketing experience in a large, complex and client focussed organisation
Ideal:
Experience gained preferably in an FMCG, retail banking or services industry.
Cross functional project coordination / management
Lead and manage marketing programs that align with and support business and marketing objectives.
Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing.
Qualifications (Minimum)
Grade 12 National Certificate / Vocational
Bachelor’s Degree in Marketing or Business Management
Qualifications (Ideal or Preferred)
A relevant post graduate degree in Marketing or Business Management
Knowledge
Minimum:
Principles of brand marketing
Data analysis, client profiling and segmentation
Digital marketing and e-commerce
Strategic marketing management
Campaign management
General business/commerce know how
Internal and external communication methods and practices
Ideal:
Capitec environment and products
Skills
Communications Skills
Problem solving skills
Analytical Skills
Attention to Detail
Computer Literacy (MS Word, MS Excel, MS Outlook)
Conditions of Employment
A valid driver’s license and own vehicle is required
Willingness to travel nationally on a regular basis
Clear criminal and credit record
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Apply via company website ( https://www.capitecbank.co.za/ ) or