Website Redefine Properties
Redefine is a South African-based Real Estate Investment Trust (REIT), with a sectoral and geographically diversified property asset platform. Redefine’s portfolio is predominately anchored in local, directly held retail, office and industrial properties, which is complemented by retail and logist… read moreics property assets in Poland. Our purpose is to create and manage spaces in a way that transforms lives, which requires more than a business as usual approach: it requires an integrated approach to making strategic choices that will sustain value creation for all stakeholders by focusing on what matters most. We are listed on the Johannesburg Stock Exchange (JSE). By volume, Redefine’s shares are among the most actively traded in the SA REIT sector, making it a highly liquid, single-entry point for investors to gain exposure to domestic and Polish real estate markets.
Purpose:
To manage the marketing function of the relevant mall / malls. Focus on the development and execution of the marketing strategy with results driven / return on investment focused marketing. The role reports directly to centre management.
Main duties and responsibilities:
Summary of duties below:
Marketing Strategy:
Develop and execute the malls marketing strategy
Include input and support from centre and portfolio management and regional and head of retail marketing
Secure approval from portfolio and asset management
Campaign Plans and Strategy Execution:
Develop and present campaign plans
Include input and support from centre management and regional and head of retail marketing
Include measurable KPI’s and provide post campaign reports (results v objectives)
Include sponsorship targets as key KPI
Digital Strategy:
Develop and execute digital strategy
Including website, database management, social media, digital reputation management and other / innovative digital solutions (mobile app, mobile payments, influencer marketing etc.)
CSI Strategy:
Develop and execute CSI strategy
Manage and report on free on Alternative Income and GLA space for CSI
Align with Red Thread (where relevant)
Keep detailed reports and add to monthly reports
Tenant Marketing and relationship management:
Develop and execute tenant marketing and relationship strategy
Focus on relationships:
Manager tenant database
Welcome new tenants / tenant welcome pack
Tenant meetings
Tenant communication (including monthly newsletter)
Other tenant focus areas:
Secure participation in marketing initiatives
Report on tenant performance
Drive and execute tenant initiatives
Footprint awards:
Entry into Footprint awards
Ensure at least 1 big idea is conceptualized and executed each year (or more as per KPI’s)
Alternative Income:
Drive income and ensure the mall reaches targets
Sell promo and kiosk space or assist the Alternative Income team
Assist in set up’s and strike downs of all exhibitions (in line with process)
Include Alternative Income ideas and campaigns in the marketing strategy
Completion and submission of check lists
Reporting:
Development and submission of monthly report
Focus on post campaign / initiatives reporting to show results v objectives
Other:
Execute crisis communication when required (in line with policy)
Track, manage and report on all shopper complaints
Management of all guest relation officers and marketing assistants (if relevant / on-site)
Loading and vetting of new suppliers
Management of all suppliers / strategic partners (such as media agencies, design studio’s / agencies, events companies, website partners, social media agencies, print and production suppliers etc.)
Management and storage of all marketing stock / materials
Management and storage of Christmas Décor
Qualification and Experience:
Degree / diploma
5-7 years of marketing / retail / brand or other relevant experience
Job Knowledge:
An understanding of retail marketing and brand marketing and all related functions
Ability to execute a strategy and achieve results
An understanding of digital marketing / social media
Ability to interact confidently with all levels of people within the organization
Ability to manage teams effectively
Ability to manage marketing partners and suppliers effectively
Ability to think strategically, define problems, collect data, establish facts, and draw valid conclusions.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process;
Makes timely decisions.
Prioritizes and plans work activities; Uses time efficiently; Organizes or schedules other people and their tasks.
Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.
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