Website takealot.com
Takealot.com is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent. Our mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that the customer comes first…. read more All of our focus is dedicated to improving the customer experience, from the moment they arrive on our website to the moment their order arrives at their door. By aligning ourselves to this philosophy, we believe takealot.com will be the #1 shopping destination across Africa.
Your responsibilities will include:
Campaign Execution & Demand Generation
Execute marketing activities to drive traffic, orders, and conversion rates across Retail verticals
Support channel execution including push notifications, in-app messaging, email, paid social, merchandising and organic content
Coordinate briefs and deliverables with internal teams, agencies, and partners to ensure on-time launches and operationally manage various campaign deliverables
Manage campaign workbacks, timelines, and status trackers; flag dependencies and risks early
Ideate and Manage creative assets, ensure spec compliance, and manage approvals through the process
Promotional Planning & Calendar Management
Maintain and update the Mr D Demand Planner and promotional calendars for Retail initiatives
Own weekly updates to the Demand Planner inputs; ensure accuracy and flag slippages proactively
Coordinate weekly deals and monthly promotional campaigns aligned with business objectives
Set up and QA promotions, vouchers, bundles, and offers to drive order volume and average order value
Oversee daily tracking of coupon budgets allocated for marketing activities
Plan and coordinate monthly coupon budgets to align with marketing strategies and objectives
Category-Specific Marketing (Retail/Shops)
Deliver tailored campaigns for Shops, Anchor Tenants, and Grocery categories to drive sustained growth
Develop in-depth knowledge of consumer target market groups to co-create meaningful promotional strategies
Collaborate with Retail Merchandising and Category Manager teams to develop and implement campaigns aligned with the promo calendar
Maintain merchandising inputs (collections, placements, copy updates) in coordination with Merchandising and Ads teams
Pull and review category performance data to identify trends and opportunities for acquisition, retention, and reactivation
Support onboarding tasks for new retail partners and categories (asset collection, listing readiness, checklists)
Feature Launches & Educational Content
Drive new feature launches and create sustained always-on educational content on product features and differentiators
Coordinate launch assets, help content, FAQs, and in-app placements for retail features
Prepare internal enablement materials (one-pagers, how-tos) for commercial and support teams
Assist with rollout communications (email/push/in-app) ensuring customer education content is accurate and on-brand
Data-Driven Decision Making & Reporting
Pull daily, weekly, and monthly reports and maintain dashboards for key KPIs (traffic, conversion, AOV, total orders)
Compile post-campaign reports/readouts summarising performance insights, learnings, and next steps
Maintain excellent data hygiene: complete UTM coverage, accurate tagging, and consistent tracking
Coordinate with analytics and product teams to ensure tracking coverage for all campaigns and promotions
Execute basic A/B tests (subject lines, creatives, audiences, regional variations) and document learnings
Cross-Functional Collaboration
Engage with brand, content, performance and social teams on through-the-line Retail and Mr D brand campaigns
Liaise with social media team on monthly content planning, preparation, and paid influencer partnerships
Coordinate influencer deliverables and tracking; maintain up-to-date influencer content logs
Work with performance media and CRM teams to create and implement strategies to grow orders and first-time buyers
Collaborate with Takealot Group marketing representatives for Retail-specific campaigns to cross-sell and access new shoppers
Market Share & Brand Awareness
Support brand-building and market-differentiation initiatives in the retail delivery space
Assist with on-the-ground activations, partnership executions, and campaign asset localisation
Help deliver cohesive campaigns that elevate the Mr D brand across touchpoints
Qualifications and experience:
Bachelor’s degree (3+ years) in Marketing, Business, Communications, or related field
3-5 years of retail and marketing experience (Retail/FMCG, eCommerce, marketplace, or app-based environments strongly preferred)
Experience working across multiple marketing channels – Digital, ATL, CRM, Partnerships – with demonstrable results
Proven track record of delivering projects on time and to brief
Internship or placement experience welcome if accompanied by hands-on execution across CRM, paid social, or merchandising tools
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